Morton Promotes Safe-T-Pet Ice Melt with ‘Best in Snow’ Photo Competition

Morton Safe-T-Pet  - Best in Snow

With some areas of the US and Canada already receiving their first snowfalls, that means that soon our roads and sidewalks will be covered with salt and ice-melting products. Some of these products can cause irritation to our dog’s feet, or cause stomach issues which could lead to more serious health issues.

To promote the use of their Safe-T-Pet Pet Care Ice Melt, Morton Salt is hosting a ‘Best in Snow’ pet photo competition.

Pet owners are invited to submit pictures of their pet suited up and ready for winter, with the winner receiving $10,000 in cash and prizes. To kick-off the photo contest, DDB Chicago has fun spoof of dog shows, highlighting the ‘preliminary entries’.


Something Stinks Down Under. Babies Make the ‘Poop Face’ in Aussie Diaper Ad

Mamia Nappies - Baby Faces

Parents will no doubt recognize the strained look on the faces of these babies right away. The Australian ad from supermarket chain ALDI is promoting their Mamia brand of diapers, and their ability to be ready for anything at any time.

To get the best shots, the production team worked with 12 babies over the 2 day shoot, picking the best four ‘poop faces’.

What worries me now, is that I’m fairly sure I’ve seen a few of my friends make ‘that face’ too.

The TVC was created by ad agency BMF, and directed by Scott Pickett of Jungle Boys.

[via CampaignAsia]


Bodyform Responds to Flippant Facebook Post with ‘The Truth’ about Periods

Bodyform - The Truth

As they explain in the description of the video, Bodyform doesn’t actually have a CEO, but if she did, she’s be called Caroline Williams. Made-up CEO or not, this response video to a sarcastic post on Bodyform’s Facebook page hits the nail on the head when it comes to a typical guy’s reactions to honest open talk about a woman’s period (my hands were shaking just typing that).

Last week, Richard Neill (let’s assume he’s a typical bloke), posted:

Hi , as a man I must ask why you have lied to us for all these years . As a child I watched your advertisements with interest as to how at this wonderful time of the month that the female gets to enjoy so many things ,I felt a little jealous. I mean bike riding , rollercoasters, dancing, parachuting, why couldn’t I get to enjoy this time of joy and ‘blue water’ and wings !! Dam my penis!! Then I got a girlfriend, was so happy and couldn’t wait for this joyous adventurous time of the month to happen … lied !! There was no joy , no extreme sports , no blue water spilling over wings and no rocking soundtrack oh no no no. Instead I had to fight against every male urge I had to resist screaming wooaaahhhhh bodddyyyyyyfooorrrmmm bodyformed for youuuuuuu as my lady changed from the loving , gentle, normal skin coloured lady to the little girl from the exorcist with added venom and extra 360 degree head spin. Thanks for setting me up for a fall bodyform , you crafty bugger

The post has received 3,656 comments and 85,881 likes so far, obviously capturing the attention of Bodyform, a page with a total of just 4500 followers.

In the video, ‘CEO’ Williams apologizes directly to Richard for misleading him through a flagrant use of visualizations such as skydiving, rollerblading, mountain biking, and of course horseback riding in their ads. She goes on to explain that unfortunately there’s no such thing as a ‘happy period’, but the reality is, some people just can’t handle the truth.

This is followed up with gripping scenes taken from focus groups held in the 80s, showing the results of men being exposed to the truth about periods.

Brilliant move Bodyform, now let’s see if ‘us guys’ can manage to bring back the right brand from the store.

[via HuffingtonPost UK]


Canadian Fashion Designers Craft Bathroom Tissue Gowns for 2012 White (and Pink) Cashmere Collection

Cashmere White Collection 2012

Who here hasn’t wrapped themselves up in toilet paper, closed their eyes and imagined themselves twirling around the room in a gorgeous gown?

No? Well I guess we have different definitions of a fun Saturday night.

This past week at Arcadian Court in Toronto, marked the debut of the ninth annual White Cashmere Collection. The collection showcases the work of fifteen Canadian designers who created everything from bridal and evening wear, to jewelry and, for the first time ever, footwear and children’s wear, all crafted from White and Pink Cashmere Bathroom Tissue. During October, which is Breast Cancer Awareness Month, 25 cents of every package of Pink Cashmere goes directly to the Canadian Breast Cancer Foundation.

The 15 designers include Anomal Couture by Sonia Leclair, David Jack, Izzy Camilleri, Adrian Wu, Ashtiani by Golnaz Ashtiani, Rodney Philpott Designs, LABEL by Shawna Robinson and Natalie Sydoruk, LuShyne by Lucci Rojas, Laura Siegel, Al Shakour by Suhaila Niazi, Cara Cheung, DRōN by Joël Bissonnette, MMCrystal by Michelle Merizzi, Jewelry by Karen McFarlane and shoes designed by Yvonne Lin for Town Shoes.

To view the 2012 collection or to vote for your favorite, visit the Cashmere VOTE Couture for the Cure Facebook App. Eligible voters (you have to be Canadian) could win 1 of 4 $2500 shopping sprees. Cashmere will donate $1 to the Canadian Breast Cancer Foundation for every vote, up to $10,000.

The campaign was produced by Toronto agency Strategic Objectives.


Danny MacAskil Takes on the Streets, Sidewalks and Parks of San Francisco

Remington - Danny MacAskill vs. San Francisco

Like most people my first exposure to Danny MacAskill was in 2009 on YouTube in watching him trying to ride his bike across the top of a wrought iron fence. After a few unsuccessful attempts he finally makes it. That first video shot by his roommate has been viewed over 31 million times on YouTube.

Since then MacAskill has gone on to showcase his mind-blowing cycling-control skills in videos such as ‘Way Back Home‘; a series of stunt recorded in Edinburgh and around his hometown in the Isle of Skye, ‘Industrial Revolutions, shot for Channel 4’s documentary Concrete Circus, and a Leica-sponsored clip where he takes on the streets of Cape Town, South Africa.

Now, MacAskill takes on the streets, sidewalks and parks of San Francisco in a clip sponsored by Remington Europe. The video is part of a series by Remington that stresses precision and control, other videos in the series include McLaren Mercedes test driver Gary Paffett, freeriding snowboarder Johno Verity, and parkour originator David Belle.


Old Spice Promotes ‘Danger Zone’ Scent with Interactive Muscle Music Video

Old Spice Muscle Music

Terry Crews seems to be everywhere these days. He’s starred alongside the ‘who’s who’ of action movie icons in the two Expendables movies, as Will McCovy’s bodyguard Lonny Church on HBO’s The Newsroom, and in a series of loud ads for Old Spice.

In a new campaign promoting Old Spice’s Danger Zone, Terry is seated in the middle of a room full of musical instruments that are activated by sensors on his muscles. Once a viewer watches Terry’s version (which consists of a generous amount of banging and shouting), they can take over and record their own version.

The campaign was created by Wieden + Kennedy Portland.


Purina Gives New Yorkers Free Cab Rides In Exchange for Cat Stories

Purina cat Chow #catcab
The The Humane Society of the United States estimates that there 86.4 million owned cats in the US (4.5 million in Canada), with fifty-two percent of owners own more than one cat. And with every cat comes a story, and probably pictures and video too.

Purina Cat Chow has created to collect those stories from cat owners. Just create a story about your cat in 600 characters or less, (attach a photo or short video if you’d like), and select. Ten finalists will be selected for consumer voting with five Grand Prize winners being awarded $5,000 and a year’s supply of Purina Cat Chow.

Purina launched the campaign in Manhattan, and for a week offered New York cat lovers a free cab in the #catcab in exchange for their cat stories.


Olvarit Promotes Toddler Breakfast Cereal with Baby Fitness Workout

Olvarit Toddler Flakes Baby Fitness

It’s true, not a lot actually happens in this video shot in a Brussels gym. Not a lot except for… awesome super-cute toddlers in track suits being gently nudged along by their personal trainer with mixed results. Hidden cameras captured the tired cranky looks of of the adults in the gym that morning. It appears like a few of the adults could have used a more nutritional breakfast and maybe a nap.

The video was created to promote Olvarit Toddler Flakes, breakfast cereals that have been adapted to the needs of toddlers.

The campaign was created by TBWA Brussels.