Human Lab Mice Race For Free Snacks in Australia

Fantastic Delights Hamster Wheel

A few months ago, Adelaide ad agency Clemenger BBDO created a snack vending machine that provided free packs of Fantastic Delites to people for pressing a big red button. Sounds simple, right?

What if you had to press the button 20 times? How about 100 times or 1000 times? Do jumping jacks or do a robot dance? See more here.

In the latest phase of the campaign, Fantastic Delights and Clemenger BBDO have upped their game with a human-sized mouse wheel and vending machine that gives out Vintage Cheddar (cheese, mice… I get it) and Red Onion flavour snacks. To earn their snack, people are asked to don up lab mouse costumes and must keep up with the pace of the wheel. For the quick-footed mice who reach the highest pace level, they must jump off and press the button before time runs out.

Australia

The Shelves of an East London Corner Shop Come Alive for Red Stripe

Red Stripe - Corner Shop Music

Recently, the creative folks at KesslerKramer’s KK Outlet, worked with Stinkdigital and Hirsch&Mann to transform an ordinary corner shop in East London into an immersive animated experience for Red Stripe beer.

As customers reached into the refrigerated shelves for a Red Stripe, the shelves came alive with shaking and tapping of boxes, bottles, cans, packets of crisps, and more. The sounds were programmed to perform the 1978 ska classic “A Message to You Rudy” by The Specials.

Check out the amazing ‘making of’ video embedded below.

How Red Stripe made music in the corner shop.

UK

Tim Hortons Celebrates 2 Million Facebook Fans with In-Store Flash Mob

Tim Hortons - 2 Million Facebook Fans Flash Mob

For those folks in other areas of the world who may not be familiar with the Canadian coffee shop and restaurant chain, Tim Hortons is an institution with 4,071 locations, 3,326 in Canada and 734 in the United States. Each day, millions of Canadians from coast-to-coast line up at the counters and drive-thrus to order the traditional double-double, box of Timbits or one of the other dozens of items on the menu.

To celebrate reaching 2 million Facebook fans, the largest Canadian fan base of any brand page on Facebook, Tim Hortons staged a flash mob on November 12, thanking their employees and fans.

The group performed ‘Thank You for Being a Friend’, a song written and originally performed by Andrew Gold in 1978. Of course, the song became much more famous in the 80s as the theme from The Golden Girls.

After watching the video, I could really use a honey cruller.

Canada

Radio Orchestra Surprises Cologne Shoppers with Star Wars Flashmob

WDR Orchestra - Star Wars flashmob

On October 1st, members of the WDR Orchestra surprised people in Cologne’s Wallrafplatz, one of the most popular shopping areas in Germany, with a surprise performance of John Williams’ main title theme from Star Wars.

The WDR Orchestra was created in 1947 following WWII by authorities of the Allied occupation as the orchestra of Nordwestdeutschen Rundfunk (NWDR; Northwest German Radio), and is well-known for it’s performances of Operettas and Jazz, Rock and Pop, film and even video game music..

Germany

Nike Argentina Uses Seismographs to Measure Stadium-Shaking Football Fans

Nike Boca Seismograph

The stadium of Argentine football team Boca Juniors, nicknamed ‘La Bombonera’ (Chocolate Box), is an especially intimidating place for other teams to play. Areas of the stadium are known for vibrating and even sway slightly when fans begin to cheer and jump together.

Nike Argentina was interested to see if the Boca Juniors’ fans could cause the same tremble at another stadium. Four seismographers were installed at Estadio San Juan del Bicentenario, home of the 2012 Copa Argentina Final, to measure the magnitude of the vibration that Boca fans might create.

During the game, readings of 6.4 and 6.2 on the Richter Scale were recorded after the 2 Boca goals. Boca went on to win 2-1, with the celebration registering an grandstand shaking 5.9.

The stunt was created by BBDO with production handled by Sake Argentina.

Argentina

Coke Zero Stunt Challenges Would-Be 007s to Win Exclusive Tickets to Skyfall

Unlock the 007 in you. You have 70 seconds!

Recently at Antwerp Central station in Belgium, several unsuspecting Coke Zero customers had the chance to experience 70 seconds of James Bond-like adventure.

After purchasing their Coke Zero from the touchscreen vending machine, customers were presented with the message “Want a Chance to Win Exclusive Tickets to Skyfall”. After entering their name, they received the instructions: “Go to Platform 6. You have 70 seconds to unlock the 007 in you.”

The violin-playing street musician standing next to the vending machine began playing the Bond theme, and the would-be Bond was on his way.

Getting to Platform 6 Antwerp Central station on a normal day is probably quite simple, but several obstacles were placed in the way including joggers, a dog walker, a collapsing fruit stand and of course a Bond girl. Once the person arrived at the platform they had to sing the Bond theme to receive their free Skyfall tickets.

The Skyfall promotional stunt was created by Antwerp agency Duval Guillaume Modem.

Belgium

SNCF Promotes Direct Rail Link by Inviting People of Lyon to Take a Look at Brussels

SBNA 'Take a Look at Brussels'

It takes only 3 hours and 20 minutes to cover the 730 kilometers between Lyon, France and Brussels in Belgium by TGV (Train à Grande Vitesse, meaning ‘High-Speed Train’).

To promote the direct-link, French National Railway Corporation SNCF set up a special installation in Lyon’s Place de la République. The large cube, emblazoned with the message ‘Passez une tête à Bruxelles’ (‘Take a Look at Brussels’), invited pedestrians passing through the square to place their head into a small hole on the side.

To their surprise, their face appeared on a giant screen at the Mont des Arts, in Brussels, where the mayor, his official band (doesn’t every mayor have an official band?) and curious members of the public welcomed them to their city.

The campaign was created by TBWA/Paris.

France

Talkative Car Gives Away Free Outdoor Gear in New Conoco Campaign

The Great Conoco Fill-Up

Conoco loaded up a talking Audi (it’s OK, I know it’s just an actor hiding off-camera) with premium outdoor sports gear and parked it in the middle of Denver.

Building on an idea that Conoco gas can help fuel adventure, passerby were invited to not only check out the gear inside (and mounted on top of) the car, but to take whatever item they wanted including kayaks, mountain bikes, ski boots and other outdoor sports gear.

The campaign was put together by San Francisco agency, Venables Bell & Partners, and directed by Adam Levite for Ghost Robot.

USA

Belgian Financial Organization Promotes Safe Internet Banking with Fake Psychic Stunt

Febelfin - Safe Internet Banking

Febelfin is an umbrella organization of the Belgian financial sector. To promote their new campaign ‘Safe Internet Banking‘ they’ve employed Dave, a medium, with what-appears-to-be very powerful ‘psychic’ abilities.

Random people were invited to appear on what they were told was a new TV show (I’m assuming the user’s were asked their names at that point). Soon Dave begins revealing things about the person that he shouldn’t possibly know, including location of tattoos, favorite vacation spots, the colour of their house, or even their credit card number.

A curtain falls and the subject can now see just how Dave knew so much. According to the agency’s web site, the stunt used top notch hackers working in real time to make people aware of the fact that their entire life can be found online.

The stunt was orchestrated by Brussels communication agency Duval Guillaume Modem.

Belgium

ING Direct Brings Music Performance to Sydney Ferry Commuters

ING Direct Australia - Spend your morning well

I’m just coming back from a week’s vacation, and I’m thinking what better way to ease back into the morning commute than a performance of ‘Pure Imagination‘, one of my favorite songs from Willy Wonka.

As part of their ‘Spend Your Life Well’ campaign, ING Direct Australia sponsored this performance by jazz vocalist Briana Cowlishaw and string quartet Opus 4 on the ferry to Circular Quay in Sydney Harbour.

I’ve previously posted a few other orchestral flash mobs (if we’re still calling them that), including one on the Copenhagen Metro by members of the Copenhagen Philharmonic Orchestra and a performance by Orchestra Simfònica del Vallès in Sabadell, Spain in celebration of Banco Sabadell’s 130th anniversary.

[via mUmBRELLA]

Australia