Aussie Theme Park Promotes New Coaster with ‘Tighty Whitey’ Vending Machine

Abyss - Adventure Park Undies Vending Machine

Billed as Australia’s most thrilling coaster, Abyss a new $12 million rollercoaster is open now at Adventure Park near Perth. With 3 inversions, a 100 foot drop and speeds reaching up to 85 km, the ride is sure to provide

To promote the new ride, agency SHEDcsc created a special vending machine stocked with fresh, clean underpants. The packages also included a fact sheet with details about the new ride.

[via Campaign Brief]


Gingerbread Man Meets a Grisly End in Holiday Promotion for Fangoria




The Gingerbread Man (also known as the Gingerbread Boy) first appeared in print in the May 1875 of St. Nicolas Magazine, a popular American children’s magazine. Unlike Gingy from the Shrek movie series, the Gingerbread Man from the original story was kind of a jerk, taunting several humans and animals before he’s finally outsmarted by a hungry fox.

In a series of posters created by to promote holiday gift subscriptions to horror magazine Fangoria, the Gingerbread Man meets a trio of grisly ends. On one execution he’s stretched across a cookie rack, while in another he’s dipped into a toaster and shredded on a cheese grater (the red sprinkles are everywhere) by a dead-eyed fellow gingerbread man.

The campaign was created by Toronto agency Zulu Alpha Kilo, with models created by Oxenham Design.

[via Gute Werbung]


British Airways Digital Billboards React to Aircraft Flying Overhead

British Airways - 'Magic of Flying' Digital Billboards

This outdoor digital billboard created for British Airways by Ogilvy 12th Floor is certainly an inspired example of real-time advertising.

The digital billboards — part of the airline’s ‘Magic of Flying’ campaign — are located in Chiswick and Piccadilly and interact with British Airways aircraft flying overhead.

The billboards use custom-built surveillance technology, that track the plane flying overhead, interrupting the normal rotation of the billboard with an image of a child pointing at the plane as it passes over.

The billboard displays the flight number and the destination it’s arriving from, along with information such as the lowest available fare or the temperature at that location.

[via Marketing Week]


Australian Online Bookstore Creates Pop-Up Book Stop for Commuters

Bookworld Bus Stop Bookshelf

As part of a Christmas campaign, Australian online store Bookworld has created pop-up book stops at bus shelters around Sydney and Melbourne. Interested commuters were free to help themselves to any books that they wanted.

The campaign created by ad agency VCCP, hopes to remind Australians that Bookworld, with over 13 million books, is a local alternative to large international booksellers companies like Amazon.

[via mUmBRELLA] [photo via Twitter]


Google Brings Context-Aware Search Technology to Digital Display

Google Now - Outdoor Search

Google’s Now technology delivers mobile users with up-to-date information based on search history, location and time of day. For example, it can provide weather and traffic information based on it’s observation of a user’s daily routine.

Google has partnered with R/GA London to bring Google Now to digital display screens at 160 bus shelter and Underground locations around the city.

The pilot project dubbed “Google Outside”, takes into account such things as location and the weather to provide timely information about attractions and businesses in the local area.

[via Marketing Magazine UK]


L’Oréal Paris Brings Interactive Vending Machine to NYC Subway Station

L'Oreal Paris - Intelligent Color Experience Vending Machine

This fall L’Oreal Paris is going underground to the subways of New York City with The Intelligent Color Experience machine.

The installation, created in a partnership between digital agency R/GA and CBS Outdoor, features a full-length interactive mirror that uses camera sensors to analyze the style and colour of the user’s outfit.

The machine creates a digital animation of the user’s silhouette and colours that they are wearing, and offers suggestions on which L’Oreal products may complement their look. The machine can be stocked with up to 700 items with prices ranging from $6.99 to $9.99. User’s can buy the products directly from the machine using their credit card.

The Intelligent Color Experience will be set up at Bryant Park Station at 42nd Street and Fifth Avenue from November 4 to December 30.

[via Brand Channel]


DDB Begium and Pedigree Use Transit Posters as Signposts for Dog Walking Tours

Pedigree Belgium - Billboard Walking Tour

Wishing to encourage dog-owners to keep their dogs healthy by walking them at least 30 minutes a day, DDB Brussels and Pedigree transformed their bus shelter advertising into signposts to create a series of 7 guided walking tours around the Belgian cities of Brussels and Ghent.

Owners who shared posts about the walking tours on the Pedigree Facebook page could receive a free Pedigree surprise pack.

[via Ad Rants]


Interactive Signage at UK Airports Lets You Rev-Up New Range Rover Engine

Range Rover - Interactive Signage

Passengers heading to their flights at Gatwick, Manchester and Stansted Airports were able to stop for a minute and experience the sound of the new Range Rover Sport, thanks to an interactive OOH campaign created by RKCR/Y&R.

An accelerator pedal was added to the display, that when pressed brought the sound of the Range Rover’s new 5.0 litre supercharged engine to life. The display used directional sound so that only the person pushing the accelerator pedal would hear the sounds of the revving engine.

Production was handled by Grand Visual with Curb Media providing the audio technology.

[via The Drum]


McDonald’s Salute Blackhawks’ Victory with Hockey Stick Fries Bus Shelter

McDonalds - Go Blackhawks

Ad agency Leo Burnett and the McDonald’s operators of Chicago and Northwest Indiana, unveiled a fitting tribute to the hometown Stanley Cup champions Chicago Blackhawks with a series of bus shelter displays featuring hockey sticks that looked like french fries. As part of the campaign the agency and McDonald’s will make a donation of hockey sticks to local youth hockey programs.

[via Chicago Business Journal]


Brilliant 3D Billboard Ad Promotes New Black Sabbath Album

Black Sabbath 13 Street Ad

The success of the new Black Sabbath album “13” is nothing less of spectacular, the album debuted on top of both the UK and US album charts. It’s the first full-length album Black Sabbath to feature original members Ozzy Osbourne and Geezer Butler since 1978’s Never Say Die. Unfortunately, drummer Bill Ward parted ways with the band before the recording of the album, spoiling what would have been a full reunion.

A brilliantly produced billboard ad in Denmark promotes the new album by revealing one of the band’s logos from the early 70s through a large hole ripped through dozens of other large posters. It seems to suggest travelling back through time, uncovering layers of forgotten acts to re-discover the band.

The ads were created by McCann, Copenhagen.

[via Planet 1051]