The Shelves of an East London Corner Shop Come Alive for Red Stripe

Red Stripe - Corner Shop Music

Recently, the creative folks at KesslerKramer’s KK Outlet, worked with Stinkdigital and Hirsch&Mann to transform an ordinary corner shop in East London into an immersive animated experience for Red Stripe beer.

As customers reached into the refrigerated shelves for a Red Stripe, the shelves came alive with shaking and tapping of boxes, bottles, cans, packets of crisps, and more. The sounds were programmed to perform the 1978 ska classic “A Message to You Rudy” by The Specials.

Check out the amazing ‘making of’ video embedded below.

How Red Stripe made music in the corner shop.

UK

Toyota Belgium Uses Street Art Installations to Usage of Rearview Cameras

Toyota - Protect What's Behind You

To highlight the positive benefits of rearview cameras, Toyota Belgium collaborated with agency Happiness Brussels and street artist Ernest Zacharevic to create a series of six striking street paintings in a Brussels parking garage.

The paintings jump off the wall creating a 3D illusion by using real-world objects such as a ride-on toy, shopping cart and soccer ball, and include the tagline, “Protect what’s behind you. Drive with a rearview camera”.

[via Creative Criminals]

Belgium

Newcastle Commuters Join Pianist to Create a Bus Station Sonata

Arts Council_of England - Bus Station Sonata

In a project to help introduce classical music to a wider audience, commuters passing through Newcastle’s Haymarket Bus Station were asked to sit in with pianist, Andy Jackson and contribute a few notes to create a collaborative performance of Beethoven’s moonlight Sonata.

The installation was conceived by Newcastle artist Anton Hecht, and funded by The Arts Council of England and the Tyne and Wear area bus company Nexus.

[via Meme Machine]

UK

Supercars Take to the Streets of Toronto in xBox Canada’s Forza Horizon Promotion

Forza Horizon Supercars

In Forza Horizon, a spin-off to the popular Forza Motorsport xBox video game series, the cars break free from the confines of the race track and take to the open road.

To promote the launch, xBox Canada took an Aston Martin Vantage and Mercedes SLS AMG out for a spin around the streets and highways of Toronto. The cars were outfitted with roof signs that read Player 1 and Player 2, giving drivers and pedestrians the illusion that they were watching the game.

The stunt was created by MacLaren McCann Toronto.

The track featured in the video is ‘DRVGS’ by DVBBS.

[via Ads of the World]

Canada

SNCF Promotes Direct Rail Link by Inviting People of Lyon to Take a Look at Brussels

SBNA 'Take a Look at Brussels'

It takes only 3 hours and 20 minutes to cover the 730 kilometers between Lyon, France and Brussels in Belgium by TGV (Train à Grande Vitesse, meaning ‘High-Speed Train’).

To promote the direct-link, French National Railway Corporation SNCF set up a special installation in Lyon’s Place de la République. The large cube, emblazoned with the message ‘Passez une tête à Bruxelles’ (‘Take a Look at Brussels’), invited pedestrians passing through the square to place their head into a small hole on the side.

To their surprise, their face appeared on a giant screen at the Mont des Arts, in Brussels, where the mayor, his official band (doesn’t every mayor have an official band?) and curious members of the public welcomed them to their city.

The campaign was created by TBWA/Paris.

France

MINI Netherlands Analyzes Test Drive Style for the Perfect Coffee Blend

MINI - How do you drive your coffee?

MINI is extending an offer of free coffee delivery to businesses in the Netherlands. Besides the customized coffee bar built into the back of a MINI Countryman; MINI will bring along a fleet of 6 coffee-coloured cars for employees to test drive.

Data from each person’s test drive will be recorded, analyzed and used to determine the perfect coffee-blend match to their driving style.

The ‘How do you drive your coffee‘ initiative was put together by JWT, Amsterdam.

Netherlands

[via AdRants]

Kellogg’s Pop-Up Store Hands Out Free Crisps In Exchange for Tweets

Kellogg's The Tweet Shop

This week in London, Kellogg’s launched a social media twist on the concept of traditional product sampling. A pop-up store dubbed the ‘The Tweet Shop’ has been opened in Soho on Meard Street. The brand is giving out boxes of new Special K Cracker Crisps free to customers in exchange for a tweet.

People were free to create their own tweets, but the brand posted three at the pop-up store for anyone who was stuck.

The Tweet Shop was put together by experiential agency Slice.

UK

[via The Grocer]

Coca-Cola Celebrates London 2012 Sponsorship with 100 ft Tall Vending Machine

Coca Cola 100 ft Vending Machine

For today only, (September 3) Coca-Cola is giving away free product to celebrate their sponsorship of London 2012. People in Britain can go to freecoke.co.uk to claim their product code.

To promote the giveaway, they constructed a 100 foot tall replica of a Coca-Cola vending machine, complete with giant ‘push’ button.

Coca-Cola is well-known for their interactive ‘Happiness Machines’ including; one in Singapore that responded to hugs, and one in Turkey that gave away free coca-cola to couples only. (note these vedning machines were activated by remote control, and did not include image recognition or senors)

UK

Kraft Wheat Thins Partner with Six Flags for RFID Rollercoaster Check-ins

Kraft Wheat Thins - Six Flags: The Boldest Check-inThis August Kraft Foods has partnered up with Six Flags to promote Wheat Thins two newest flavours, Spicy Buffalo and Zesty Salsa.

Throughout the month Kraft asked fans to upload their best rollercoaster faces ton Instagram using the hashtag #coasterface. The top 10 photos with the most Instagram ‘Likes’ each week won 2 tickets to any Six Flags Theme park.

This weekend visitors to Six Flags Theme Parks had a chance to make real coaster faces by participating in “The Boldest Check-In”. Staff positioned near the rollercoasters at Six Flags Magic Mountain in Los Angeles (on the Goliath roller coaster), Six Flags Great America in Chicago (American Eagle roller coaster) and Six Flags New England in Springfield, Mass. (Cyclone roller coaster) are using iPads to register riders and link their social networks to a special RFID-embedded wristband.

A special RFID checkpoint installed just before the first drop automatically posted a check-in to rider’s Facebook profiles. The first 100 riders at each park who were automatically checked-in get to ride the rollercoaster again.

The Boldest Check-In campaign was created by AKQA, with live event RFID solutions from Intellitix.

[via Marketing Daily]

USA

Dutch Olympic Fans Power a Volkswagen With Their Cheers

Volkswagen - Up! Holland Up!

Volkswagen Holland‘s Up! Holland Up! campaign is giving Dutch Olympic fans something to scream and yell about. And, if those fans cheer loud enough they can earn a trip to London and tickets for the Olympic Games.

Volkswagen’s Dutch agency ACHTUNG! and application developer B-Lex worked together to modify a new Volkswagen Up! by removing the accelerator pedal and configuring the engine to accelerate based on the sound inside the car.

People were invited to register for the challenge, and would be contacted when the car was in their area. Their challenge was to scream as loud as they could to make the car travel 100 metres. The louder they cheered, the faster the car would go. The fastest time each day would win the tickets to London. There are more tickets available for the people in the 10 videos that are voted the funniest.

Netherlands