SEAT Demonstrates Brake Energy Recovery System With Shrinking Taxi Fare Stunt

SEAT Taxi Fare

Kinetic energy recovery systems recover the energy present in the waste heat created by a car’s braking system, which can be used later to aid in acceleration, creating fuel cost savings.

To demonstrate the brake energy recovery system to, SEAT Germany and Grey Worldwide rigged up one of the brand’s Alhambra minivans to look like a typical Düsseldorf taxi, complete with dash-mounted fare meter.

Hidden cameras caught the perplexed reaction of customers as the cost of the fare actually decreased each time the vehicle braked. A simple execution that directly communicates the cost-savings of SEAT’s technology.

[via Creative Criminals]


Renault Spices Up Clio Test Drives with the Va Va Voom Button

Renault Clio - Va Va Voom Button

A standard test-drive is a pretty ho-hum affair, you’re handed the keys (you may sign a release), and with under the watchful eyes of the sales person, you take a car for a controlled spin around the block.

To demonstrate the excitement of the redesigned Renault Clio, unsuspecting test-drivers were asked to press the “Va Va Voom” button located on the entertainment console in the middle of the car’s dashboard. Once the button has been pressed, the area around the car is transformed into Paris street corner, including a backdrop of the Eiffel tower, actors posing as reunited lovers, cafe customers, street vendors, musicians and (depending on the driver’s gender) a group of shirtless guys or sexy can-can dancers. Did I mention the free baguettes?

The stunt was created by Manning Gottlieb OMD and Scorch London and distributed by Unruly Media.

Two Unsuspecting Girls Take The New Renault Clio For A Test Drive

Two Unsuspecting Guys Take The New Renault Clio For A Test Drive

[via Car Scoop]


Volkswagen Thwartes Fast-Forwarders With Slowmercial

Volkswagen Beetle Slowmercial

Armed with research showing that more than 1 out every 3 Belgians record and watch their favorite TV shows at a later time, and 80% of those choosing to fast forward through commercials, DDB Brussels came up with the ‘Slowmercial’ to promote the new Volkswagen Beetle Cabrio.

Even when viewed the 30 second ad is viewed at 8x normal speed it still can communicate its message to the viewer.

While this trick works fine against for fast-forwarders, it’s powerless against the controversial new ad-skipping technology.

{via The Denver Egotist]


Mercedes-Benz Curates Photo Exhibit From User’s #Untamed Instagram Pics

Mercedez-Benz #Untamed Instagram ExhibitDo you have a few truly unusual photos in your Instagram collection? If so, then now’s your chance to add them to #Untamed, a unique digital photo installation inspired by the new Mercedes-Benz CLA.

To participate, go to, connect to your Instagram profile and select the three most unusual photos from your stream. Each of your photos will be evaluated (it’s not clear exactly how), and given an #Untamed Score. The score is based on how original your style is, and how different it is from others that have been submitted.

As you can see in the screen grab above, my picture of a wooden cat that doubles as a birdhouse scored a healthy 89, yet a giant zombie hand scored a paltry 36.

The installation was created by Hamburg agency Jung von Matt/Alster, and will be on display in Paris in April 2013, hopefully with a few of my Instagram photos included.

[via PSFK]


Agency Promotes Land Rover Test Drives with Replacement ESC Key

Land Rover - Escape Keyboard Key

There’s no shortage of computer users who wish that the ESC button on their computer keyboard would do more than just help them exit from an application. What if you could reach out, click the button and be transported to a warm tropical beach, a quiet clearing in the forest or for those of use with more immediate goals; a choice table in the shady corner of a nearby restaurant patio.

Dubai-based agency Y&R MENA took that idea and brought it to life for their client Land Rover. They created a special keyboard key shaped like a Land Rover, and sent it to prospective customers with an invitation to test drive the real Land Rover LR4. Queries about the vehicle tripled and test drives increased by 208%.

[via Creative Criminals]

United Arab Emirates

Citroën Celebrates Nine Straight WRC Titles With Diorama of Rally Scenes

Citroen WRC Diorama

2012 marked an unprecedented ninth straight FIA World Rally Championship title for Sébastien Loeb and Daniel Elena. To celebrate, french automaker Citroën hired UK-model maker Kieron Barter of Funky Lemon Design to create a amazing diorama and mount it on the rood, windshield and hood of a Citroën DS3.

The diorama took Kieron nearly two months to complete, and features displays of nine different rally events and their unique terrain, one display for every championship. The terrain is complete with 1:43 scale versions of the team’s championship-winning cars.

The car and diorama were unveiled at the Society of Motor Manufacturers and Traders (SMMT) in London earlier in February. Citroën plans a dealer tour for the car and will display it at various events this summer.

For a close-up look at the diorama, check out the full gallery at the Car Scoop blog.

[via Car Scoop]


Boy Gathers Super Kid Dream Team for Rematch in Hyundai’s Super Bowl Spot

Hyundai Super Bowl Ad 'Team'

In Hyundai’s Super Bowl spot a young boy recruits his mother and her seven-passenger Sante Fe to recruit a dream team of super kids for a rematch against a group of larger boys.

The TV spot is supported by ‘Find Your 7‘, a social experience in which participants assemble a Super Bowl dream team from their Facebook friends, assigning them to a seat in a virtual Sante Fe. A winner will be drawn and will receive airfare, accommodations and tickets for seven people to the 2014 Super Bowl in East Rutherford, NJ.

The ad ‘Team’ was created by INNOCEAN USA, and directed by Jim Jenkins for O Positive.


Willem Dafoe Stars as the Devil in Mercedes-Benz Super Bowl Spot

Mercedes Benz Super Bowl 2013 'Soul'

Actor Willem Dafoe has the distinctive look and gravely voice that seem a natural fit to play the devil. In Mercedes-Benz’ Super Bowl a young man in a diner stares through the window as a billboard for the all-new CLA is being mounted across the street. A black-clad Dafoe materializes on the other table to the opening percussion of the Rolling Stones ‘Sympathy for the Devil‘ and an Faustian offer that the young man can have the car and everything that goes with it.

The young man imagines himself arriving at a Hollywood premiere, posing with Kate Upton for the paparazzi and dancing Usher. Next, he’s on the highway to Vegas before being chased by crowds of young girls, then racing against a Formula One car.

But before the devil can get his signature on the contract, the last corner of the billboard is completed showing that the car’s price starts at an affordable $29,000.

The ad was created by Merkley + Partners, and directed by Dante Ariola for MJZ.


Dog Pretends To Be a Car in Dutch Volkswagen Ad

Volkswagen Dog

A new ad from Volkswagen Netherlands features a cute Jack Russell Terrier (possibly a Jackapoo), that is so impressed by the neighbour’s VW that he spends his day pretending to be one, much to the chagrin of his beleaguered owner.

The dog makes engine revving sounds at the crosswalk, makes tire suealing sounds in the park, beeps as it’s backing up, and when startled out of a sound sleep, it begins to bark like a car alarm.

The spot was created by DDB & Tribal Amsterdam, and directed by Mattias Schut at Czar.


Volkswagen Taps Jimmy Cliff and Unhappy Viral Video Stars for Pre-Super Bowl Clip

Volkswagen Super Bowl - Jimmy Cliff

For this year’s Volkswagen pre-Super Bowl spot (we have pre-ads now?) Deutsch L.A. has tapped reggae legend Jimmy Cliff, star of the 1972 movie ‘The Harder They Come’. That movie was critical in helping expose the music of Jamaica to an international audience. Cliff is featured in the clip singing his updated version of the Patridge Family theme song ‘Come on Get Happy’.

Along side Cliff, are several people who were caught being very ‘unhappy’ on YouTube, including Debbie; the cat-crazy woman from the ‘eHarmony Video Bio’ (which was not a bio at all, but a marketing promotion for Dutch company Pretty Social), Ohio Republican candidate Phil Davison, who loses his mind in a campaign speech, Casey, the inconsolable Packers fan, Francis, the guy who destroys his xBox after being called fat, two scrapping mascots, and minor-league baseball manager Phillip Wellman, who went on a legendary base-throwing tirade.

Cliff’s version of Come on Get Happy, along with several ringtones are available for free download.

[via AgencySpy]

USAPull-Ups First Flush