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AMC’s Breaking Bad Introduces Jesse Pinkman Interactive Graphic Novel

August 15, 2011 by Leave a Comment

Breaking Bad - The Cost of Doing Business Graphic Novel GameWe’re already several episodes into Season Four of AMC’s Breaking Bad and the intensity level is ramping up. AMC has always had great extra features supporting the show on their website. This year we have a weekly podcast, blogs by Hank and Marie and an interactive Gale crime scene evidence file.

But the coolest addition this year is the The Cost of Doing Business – an interactive graphic novel game featuring Jesse Pinkman. In the game you play Jesse’s role trying to deal with prostitutes, sleazy lawyers (yes, Saul makes an appearance), a hitman and dangerous thugs to get as much of your stolen money back as you can. Your success depends on how your react to the other characters, threatening them, paying them off or providing them with meth. Or, in one scene you must beat the high score on a video game called Alien Slaughter to get crucial information from a pair of thugs in a bar.

This isn’t the first time that Breaking Bad has created a graphic novel based on a character. In Season Three viewers were asked to help DEA Agent Hank Schrader try to outsmart a criminal in The Interrogation.

Filed Under: Art & Design, Gaming, Television Tagged With: , ,

UK Car Fans Play Hide and Seek to Win a New Citroën DS4

July 28, 2011 by Leave a Comment

Citroen DS4 SeekersCitroën UK has launched DS4 Seekers, a new mobile and online multi-player game designed to promote the sporty new Citroen DS4.

Each day for 10 days starting July 19, registered players were given a virtual DS4 to hide somewhere on the streets and roadways around the UK. The players use the DS4 Seekers app and web interface to both hide and find the hidden DS4s on Google Maps or a Street View of their area. Points are earned for both hiding and finding cars, with each point giving the player an entry into the draw for a real-life Citroën DS4.

I’m curious to see what the online and mobile game interface actually looks like. It’s not clear from the promotional video above exactly how the game play actually works.

The campaign was created and produced by OMD and Candyspace Media. For more information check out the Citroën UK Facebook page.

Filed Under: Advertising & Marketing, Gaming, Mobile Tagged With: , ,

Race Your MINI on Streets All Over the World

June 22, 2011 by Leave a Comment

When creating any branded game, it’s important to provide an experience that immediately engages the user. The MINImaps Facebook Application does a great job by allowing users to drive their personalized MINI on a Google Map anywhere in the world.

MINImapsSo where did I take my MINI first? Paris, Tokyo, London? No, no and no. I dropped my mini in the middle of Mississauga and drove it home to my building. Boring choice maybe, but the game had me imagine driving a MINI around on the streets I see everyday.

The application allows you to create a race track anywhere in the world and race your MINI on it. The tracks can then be saved and shared with your friends or made available for anyone to race on. Each track even has its own leaderboard.

While the keyboard controls are clunky and the car very hard to control, I was having a ball driving the MINI around familiar roads in Ontario and Nova Scotia.

The game was developed by DDB Paris and built by Unit9.

This is not the first time that Google Maps have been used as the source for a driving games, including the A-Team Drive the Van and Vodofone’s Hometown GP.

Filed Under: Advertising & Marketing, Gaming Tagged With: , ,

Real-World Angry Birds Game Launched in Barcelona

June 11, 2011 by Leave a Comment

On May 11, in a promotion for Deutsche Telekom, Saatchi & Saatchi U.K. teamed up with game-maker Rovio to create a real world version of the wildly popular mobile game Angry Birds in Barcelona, Spain.

Angry BirdsA mobile phone in a kiosk acted as the game controller, launching the birds out of the digital display and crashing them into the real-world structures.

You can read more about the mechanics of the experience in this Creativity interview with Greg Brunkalla of Legs, the production company tasked with creating the real-life version of the game.

After watching the video, the iPhone version of Angry Birds seems a little tame.

Filed Under: Advertising & Marketing, Experiential, Gaming Tagged With: , , , ,