Ford Australia Unveils Art for Falcatron Transformer Concept

Ford Falcatron

Earlier this month Ford Australia polled it’s Facebook page followers to decide which of their Falcon models should be used to create an Aussie Transformers concept. The project is a partnership between Ford and Activision to promote the launch of the new video game Transformers: Fall of Cybertron.

On August 23, game developer High Moon Studios revealed the Falcatron; their interpretation of the Ford XR6.

Australia

Amazing 3D Street Art Promotes European Release of The Dark Knight Rises

Dark Knight Rises - 3D Street Art, MadridStreet artists 3D Joe and Max (Joe Hill and Max Lowrey) have traveled the world creating mind-bending optical illusions for brands such as Disney, Sprite, and Google. They are best-known for creating distorted street art using a technique that when viewed from the correct angle create an optical illusion of extreme depth.

Last November, the duo braved the elements to claim Guinness Records for both the largest (3807 square feet) and longest (350 feet) piece of 3D artwork in a project promoting Reebok Crossfit.

Their latest mind blowing project was created on the streets of Madrid, Spain to mark the European release of the latest Batman movie,’The Dark Knight Rises‘. In the piece the street appears to be crumbling into a fiery lava pit shaped like the Batman logo.

Spain

Sprite Ad Features Models that are Literally Blended Into the Background

Sprite Camouflage

Shot on the streets of Prague, this new ad for Sprite is surely inspired by the amazing work of Chinese urban camouflage artist Liu Bolin. Liu paints his models so that they literally disappear against their complex backgrounds.

The make-up crew involved in this ad shoot did an incredible job matching his style. The models are positioned against trees, brick walls, and advertising. One amazing scene features a model seated on a park bench with the background elements seamlessly painted onto his back, he only becomes truly visible when the actor walks behind him, revealing his silhouette. Watch the full ad and a ‘making of’ video below.

Jordan Kramer, copywriter at BBH New York explained, “The basic concept behind this ad is we are using camouflage as a metaphor for kind of blending into your environment, not standing out, not expressing yourself in your own way.”

While the concept is a more than a little obvious, the execution is mind-blowing.

The Camouflage ad is a creative collaboration between the offices of BBH Shanghai/BBH New York. The spot was directed by Peter Thwaites of Gorgeous.

USAChina

McDonald’s Canada Goes ‘Behind the Scenes’ to Show Why Food Looks Better in Ads

McDonald's 'Behind the Scenes'

It’s been interesting over the past few weeks watching the activity on the McDonald’s CanadaYour Questions‘ website. The site allows anyone to ask a question about the food served in McDonald’s restaurants in Canada. The questions range from the obvious, “Is it real meat?” to the more obscure; “How come the McLobster isn’t here in Ontario. But it sells in Nova Scotia??”.

My colleague Charles Sue Wah Sing asked the a pointed question; “There is a concern that animals are bred to reach a maximum wieght in the shortest time. At what age us your livestock put to slaughter?” The question was answered on the site in a very straightforward manner with a link to the Animal Welfare Council. (It’s 12 to 24 months, and it’s the cattle farmer’s decision to make)

One of the most other frequently asked questions about food products is “Why does your food look different in the advertising than what is in the store?” To answer this question Hope Bagozzi, Director of marketing for McDonald’s Canada takes viewers ‘behind-the-scenes’ at Watt International, who have doing merchandising creative with McDonald’s Canada for 7 years.

Having worked with food stylists in the past I am familiar with techniques used to present food products in their ‘ideal’ form, as well as the photoshop touch-ups used to remove imperfections.

The campaign comes from Tribal DDB.

Canada

Walking Dead Creator Designs a Zombie Survival Version of the Hyundai Elantra Coupe

Hyundai Undead

Hyundai has partnered up with Walking Dead creator Robert Kirkman for ‘Hyundai Undead‘ to celebrate the 100th issue of the comic book that the popular AMC series is based on.

Kirkman will be design a customized Zombie Survival version of a Hyundai Elantra Coupe complete with:

“A front-end custom zombie plow cow catcher with spikes, slatted armored window coverings, a roof hatch to allow passengers to shoot at walkers, an electric rear trunk to house weapons, all‐terrain/rally type tires, weapons storage compartments, a CB radio/PA system and more.”

A four-part video series documenting the fabrication of the car by Design Craft will be featured on the hyundaiundead website. The car will be unveiled at Comic-Con in San Diego on preview night, July 11 at the Future US booth. A limited run illustrated owner’s manual will instruct driver’s on the proper use of the car’s special features.

There will a second Hyundai Elantra GT, this one wrapped in The Walking Dead’s 100th issue artwork. Residents of the U can register for their chance to take it home at hyundaiundead.com.

USA.

National Geographic Launches ‘Untamed Americas’ Instagram Contest

National Geographic Launches Untamed Americas Instagram ContestPhotography has always been a major part of the National Geographic publications. It sounds cliche but the first time I experienced the magazine was at the dentist’s office while i was a kid. As the oldest of my brothers, I always chose to be the last one to be ‘treated’. So there was lots of time to flip through the pages of whatever issues of the magazine were laying about.

With Instagram being the hottest thing of the moment, it’s natural to see the National Geographic use the photo sharing app as part of it’s projects. This spring National Geographic Channel and Nat Geo Wild will broadcast the insanely cool-looking ‘Untamed Americas‘, a four hour HD mini-series event spanning the Americas from Alaska to Patagonia.

To compliment the series, National Geographic Channels wants to see your pics of ‘Untamed Americas’ – just follow @natgeochannels on Instagram and submit your photo with the hashtag #UntamedAmericas between May 5, 2012 at midnight through June 18, 2012. Photos will be judged by host of Nat Geo WILD’s America the Wild Casey Anderson; landscape photographer and Instagram artist extraordinaire Cole Rise; and Cynthia Drescher, editor of the travel guide Jaunted.

Winners can receive prizes including a National Geographic camera bag filled with a Nikon D3100 SLR Digital Camera with 18-55mm VR & 55-200mm VR Lenses & basic kit, a Glif (a fantastic tool for iphoneography), a subscription to National Geographic Magazine, a National Geographic Channel Jacket, Hat, Water Bottle, Binoculars and Untamed Americas DVDs, and a limited edition signed print by Cole Rise.

USA

Nissan Transforms Gasoline Pumps Into Everyday Items to Promote Electric Car

Nissan Leaf - Bowsers Art ExhibitWith electric car technology finally starting to go mainstream, it’s conceivable that the traditional gasoline pump will disappear or possibly transform into something else.

With that in mind, Nissan Australia is promoting the Leaf, their 100% electric car, with a huge interactive exhibition in Melbourne and Sydney. The outdoor exhibit features 40 petrol bowsers (gasoline pumps) that have been transformed into useful items such as a popcorn machine, fish tank, grandfather clock, bookcase, dollhouse and even a dog kennel.

Australians can vote for a chance to win their favorite petrol bowser, while the remaining bowsers will be auctioned off.

The campaign was created by Melbourne’s WhybinTBWAGroup, with video directed by James Dive of The Glue Society, and PR handled by Eleven PR.

Australia

Musicians Perform ‘The Unfinished’, the Last Songs of the Titanic Orchestra

Konzerthaus DortmundAs the Titanic slipped beneath the icy North Atlantic waters in the early morning of April 15th, 1912, a group of musicians continued to play to calm the nerves of the frightened passengers. It’s likely that the performance helped to calm the musicians too as they accepted their fate.

The group is commonly referred to as the Titanic ‘band’ or ‘orchestra’, but they were actually two groups that may have never played together before this final performance. The group was led by Wallace Hartley, whose quintet performed at teatime and after dinner concerts. The other three musicians performed as a trio of violin, cello and piano; and performed in the ‘A La Carte Restaurant’ and the ‘Cafe Parisian’.

While no one can be 100% certain what the last song performed by the group, it was reported that the selection was ‘Nearer, My God, To Thee’, a familiar Christian hymn written by Sarah F. Adams in 1841. It should be noted that other reliable witnesses remember ‘Song d’Automne’ as being the final song they remember, but one can imagine the mayhem during those last few hours.

At the 100th anniversary of the sinking, a group of musicians from Konzerthaus Dortmund embarked on a journey to pay tribute to the brave musicians of the Titanic by performing ‘The Unfinished’. They journeyed from New York to the site of the last known position of the Titanic, and at 2:20am they played ‘Nearer, My God, To Thee’.

A crate carried along on the expedition contained a buoy shaped like a quaver note with the hymn “Nearer, My God, To Thee” stored on sd-chip inside. This was placed into the ocean the day after the performance.

People were able to follow the expedition in real-time via The Unfinished blog. A promotional mailing to solo superstars and orchestras prior to the event raised the profile of Konzerthaus Dortmund around the world.

The campaign was put together by Hamburg ad agencyJung von Matt. The video was produced by Markenfilm.

Germany

‘Fifth Avenue Frogger’ Features Real Cars in Real Time

Fifth Avenue FroggerWhenever I hear about Frogger, my mind goes back to the Seinfeld episode where Jerry & George return to their high school hangout for one last slice of pizza before it closes. There they discover that not only is the original Frogger arcade game still there, but George’s high score is still tops. George decides the buy the game and hilarity ensues.

It’s been nearly 14 years since that episode of Seinfeld was first broadcast, and over 30 years since Frogger was first released by Konami in 1981. In the game players must navigate a frog across a busy highway and safely back to it’s home.

Tyler DeAngelo, Renee Lee, and Ranjit Bhatnagar have created an updated version of the classic game that transmits real-time traffic from Fifth Avenue in NYC. The group is trying to get the project featured in the Art of Video Games exhibit at the Smithsonian American Art Museum.

To track the traffic on Fifth Avenue, DeAngelo mounted a web camera high up in a building with a clear view of the busy street and wrote code that translated the real-time position of the cars into live-streaming data. In the game the car graphics are mapped on to those positions in the game in real-time.

As a final stroke of genius, DeAngelo hauled out his hacked version of game to the sidewalk facing Fifth Avenue, and invited passing New Yorkers to play.

USA

Google Doodle Celebrates Famed French Photographer Robert Doisneau

Google Doodle April 14 Robert DoisneauThe creative folks at Google has created hundreds of their doodles over the past 14 years. The first time Google modified their logo was on August 30th, 1998 to commemorate the Burning Man festival.

Today’s Google doodle commemorate’s what would have been the 100th birthday of French photographer Robert Doisneau. Doisneau is best known for the 1950 photograph titled ‘Le baiser de l’hotel de ville‘ (Kiss by the Hotel de Ville), featuring a young couple kissing on a busy street in Paris. The photograph, which was first published in the June 12, 1950 issue of Life, came to be recognized as ‘the’ iconic image of the romance of Paris and has been featured on hundreds of posters and cards sold around the world.

The identity of the couple in the photograph remained a mystery until 1992, when Doisneau was taken to court by Jean and Denise Lavergne. Doisneau revealed that the couple were two aspiring actors, Françoise Delbart and Jacques Carteaud. He had seen the two kissing just a few moments earlier and asked them to recreate the scene at three locations; Place de la Concorde, the Rue de Rivoli and finally the Hôtel de Ville.

Françoise Delbart was given an signed and stamped original print of the photograph as part of her payment. She sold the print in 2005 for €155,000, after an unsuccessful attempt to sue Doisneau for a share of the photograph’s royalties.

The three other photographs in the Google doodle are Dog on Wheels(1977), The Tug Boat of the Champ de Mars, and Three Children(1971).

Doisneau passed away April 1, 1994 a few weeks shy of his 82nd birthday.