Agency Creates Custom Typeface for Eye Doctor Using Broken Eyeglass Frames

Schossler:  Broken Eyeglass Typface

Dr. Anna Schossler, an eye doctor in Warsaw, Poland who specializes in vision correction. Her expertise is using laser surgery to rid people of their dependence on eye glasses.

To help illustrate that point, ad agency Sek crafted a custom typeface made from the reconstructed remains of broken and twisted eyeglass frames. The typeface was then used for posters advertising Dr. Schossler’s clinic.

[via Gutewerbung]


JWT Brings Justice League’s “Super Formula” to Kids at São Paulo Cancer Centre

JWT Brazil - Justice League Cancer Treatment for Kids

The prospect of undergoing chemotherapy treatment for the first time can be terrifying enough for adults, let alone kids. To help the children of the São Paulo’s A.C.Camargo Cancer Center, the creative folks of JWT Brazil enlisted the help of DC Comics’ The Justice league.

JWT worked with Warner Bros. to create a series of comic books in which Justice league characters recover their strength thanks to a “Super Formula”. The Super Formula was delivered via intravenous bag concealed within plastic covers branded with the logos of Justice league superheroes, including Superman, Batman, Green Lantern and Wonder Woman.

[via The Drum]


French Yarn-Maker Offers Savings to Customers Who Knit Their Own Coupons

Bergère de France - Knit Your Own Coupon

Bergère de France has been producing high-quality yarn in Bar-le-Duc, France since 1946. Over the years, their product range has grown to include patterns for crochet and knitting; needles and knitting accessories; and supplies for embroidery and cross-stitching.

Recently, the yarn-maker’s ad agency BEING came up with a creative and inspired campaign to help increase business at the Bergère de France boutiques. Customers could use their leftover yarn, and using one of four patterns, hand-knit a coupon to earn savings of 5%, 10%, 15% or 20% off of their next purchase. The more complex the pattern was, the more savings the customer could earn for their handiwork.

A great example of creating an campaign experience that connects directly to the customer’s use of the product. You can check out the knitted coupons in a photo gallery on BEING’s Facebook page.

[via Ads of the World]


Ballantine’s Celebrates Its 12-year-old Scotch With Creation of Custom Typeface

Ballantine's Whisky TypefaceWhisky-maker Ballantine’s has collaborated with Work Club and Scottish Illustrator Steven Bonner to create a custom typeface inspired by tasting notes in it’s 12-year-old Scotch.

Bonner created illustrated letterforms for B (berries), C (cream), V (vanilla) and H (honey), which are the most noticeable tasting notes of the whisky.

Ballantine’s fans can visit the whisky-maker’s website to create a custom Facebook cover image using the typeface.

[via Paste]


Mercedes-Benz Curates Photo Exhibit From User’s #Untamed Instagram Pics

Mercedez-Benz #Untamed Instagram ExhibitDo you have a few truly unusual photos in your Instagram collection? If so, then now’s your chance to add them to #Untamed, a unique digital photo installation inspired by the new Mercedes-Benz CLA.

To participate, go to, connect to your Instagram profile and select the three most unusual photos from your stream. Each of your photos will be evaluated (it’s not clear exactly how), and given an #Untamed Score. The score is based on how original your style is, and how different it is from others that have been submitted.

As you can see in the screen grab above, my picture of a wooden cat that doubles as a birdhouse scored a healthy 89, yet a giant zombie hand scored a paltry 36.

The installation was created by Hamburg agency Jung von Matt/Alster, and will be on display in Paris in April 2013, hopefully with a few of my Instagram photos included.

[via PSFK]


Tattoo Shop Recruits Steady-Handed Artists with ‘Fill-in-the-Blanks’ QR Code Test

Berrge Tattoo - QR Code Recruiting Ad

While QR codes continue to be used and abused by marketers around the world, Instanbul ad agency BURO has found at least one useful purpose for them.

To help recruit new tattoo artists for Berrge, a local Tattoo Shop, the agency created a magazine ad that required a prospective artist to carefully fill in the black areas of a QR code.

Once the dark areas were filled in, the code could be scanned by a mobile phone to link the prospective tattoo artist to the online application form.

[via 2D Code]


Ballantine’s ‘Loud Blue‘ Platform Adds a Soundtrack to Your Instagram Pics

Ballatines Loud BlueScottish whisky brand Ballantine’s has launched ‘Loud Blue‘, the latest installment in the brand’s ongoing Leave An Impression campaign. Loud Blue is an online music platform that creates an original piece of music inspired by your Instagram pictures.

Simply add the hashtag #loudblue to an Instagram photo and share it to Twitter. In just seconds users receive a Twitter response from @loud_blue containing a link to your personalized soundtrack.

How does it work? Aspects of the photo such as colour, brightness, and people’s faces are used by the application’s algorithm to create a short piece of music. Red in the image will make the tempo slower, while yellow will make it faster. The brightness in areas of the photo will affect how complex the music is. If the application detects a face in the image it will add a vocalization. If there are several faces the vocalizations create a choral effect.

The unique pieces of music were created by Brazilian Electro-House duo Felguk, who will use some of the Instagram-inspired music at an exclusive upcoming live event.

The project was created by London digital and social agency, Work Club.


Download, Print and Assemble a Life-Size Paper Version of Honda’s N-One

Honda N-One Paper Crafts

Get out your scissors and gluesticks, this may just be the ultimate project for the crafty crafter.

To promote the new Honda N-One, Honda and ad agency Denstu created a model kit that can be printed, cut-out and assembled as a cardboard and paper 1:1 scale version of the car.

But, why just watch the video when you can assemble one yourself. The Honda N-One model kit is available for download in 1:1 scale, or for those with more realistic ambitions a 1:9 scale model is also available. The 1:9 version even comes with a full interior for you to assemble!


Hitchcock Movie Promoted with #Hitchshots Instagram Contest

Hitchcock - Instagram HitchshotsThe weekend before Halloween I spent most of a cold and dark Saturday watching Alfred Hitchcock movies. Included in my Hitchcock marathon were Rear Window, North by Northwest, Vertigo, The Rope, The Birds and of course, Psycho.

Since then I’ve become equally suspicious of all my neighbours, high places, crop-dusting planes, birds and especially showers.

Hitchcock, due for release on November 23, follows Hitchcock (played by Anthony Hopkins) and his wife Alma Reville (Helen Mirren) during the time when the legendary director struggled to get the movie Psycho made. The movie also stars Scarlett Johansson as Janet Leigh, Toni Collette as Hitchcock’s production assistant Peggy Robertson, and James D’Arcy as the original ‘mother-lover’, Anthony Perkins.

To promote the movie’s release, Searchlight Pictures have launched the Hitchshots photo contest. To enter, participants post their best Hitchcock-inspired Instagram photos with the hashtag #hitchshots. The 10 photos which receive the most amount of shares and likes (I assume, just on Instagram), will win their owner an autographed poster showcasing the movie’s all-star cast.

I’m not a fan of using ‘likes’ and ‘shares’ as a the method of choosing a winner, since Instagram users with large audiences easily receive hundreds of likes’ for nearly anything they post.


Toyota Belgium Uses Street Art Installations to Usage of Rearview Cameras

Toyota - Protect What's Behind You

To highlight the positive benefits of rearview cameras, Toyota Belgium collaborated with agency Happiness Brussels and street artist Ernest Zacharevic to create a series of six striking street paintings in a Brussels parking garage.

The paintings jump off the wall creating a 3D illusion by using real-world objects such as a ride-on toy, shopping cart and soccer ball, and include the tagline, “Protect what’s behind you. Drive with a rearview camera”.

[via Creative Criminals]