John Lewis Insurance Extends “Things Matter” Campaign with Vine Competition

John Lewis Insurance Vine Competition

UK Insurance company John Lewis is extending the marketing push around their first TV ad “Things Matter” (embedded below) by working with digital agency Steak and 360i London to launch a competition using the social animation app Vine. Earlier this week, it was tweeted that the mobile app can now boast over 40 million users.

Participants are asked to create a Vine of something that matters to them and post it along with the hashtag #WhatMattersMost. First prize for the winner is £1000 worth of gift vouchers, with three weekly winners awarded Canon EOS 700D Digital SLR cameras.

The app is particularly suited to capture stop-motion animation, which was used extensively in the “Things Matter” ad. The ad was created by adam&eveDDB, London and directed by Dougal Wilson for Blink Productions.

The ad features a remake of the Fleetwood Mac classic “Don’t Stop’ by Scottish singer songwriter Nina Nesbitt.

[via The Drum]


Japanese Drivers Use Odometer Reading as Entry for Insurance Company Lottery

Sony Assurance Odometer Lottery

With Sony Assurance basing their auto insurance rates on the number of kilometers that their customers drive, they along with ad agency Frontage Inc. came up with a contest idea to make Japanese drivers more aware of the distance that they travel.

The Odometer Lottery was launched in August 2012 during the Bon festival, an annual tradition when Japanese make the journey back to their hometown to visit family.

To enter the contest, drivers simply took a picture of their odometer reading and uploaded it to an app on the company’s Facebook page.

Grand prize was a JTB travel gift worth 30000 yen with 50 second prizes of 2000 Amazon gift vouchers. In 3 weeks, the contest site had 14,887 visits and 546 entrants.

[via Ads of the World]


JetBlue’s Election Protection – Win a Flight Out of the Country if Your Guy Loses

JetBlue - Election Protection

JetBlue has just launched Election Protection 2012, a solution for all the loud mouths who are quick to threaten to ‘leave the country’ if their candidate doesn’t win.

Starting October 3, participants can choose their candidate and one of the eligible destination that JetBlue flies. If your chosen candidate loses on November 6, your name will go into a draw to win 1 of 1,006 certificates for airfare from the US to one of the 13 eligible destinations in the Caribbean, Central America and Colombia. And yes, they were round-trip tickets, so you can fly home rested and relaxed after some quality time away from politics.

The data of both party choices and destination are tracked and displayed on the site at

But remember my American friends, on November 6 get your butt out there and vote for real.


The Script Launch Geo-Social Concert Ticket Giveaway

Get Me to the Script

Fans of Irish rock band The Script can scoop up tickets to this week’s sold-out shows in London and Manchester by posting tweets containing #GetMeToTheScript.

Each tweet sent with the hashtag helps to reveal the location of the free tickets by magnifying a map on The Script’s Facebook page. The first fan to arrive at the location wins the tickets.

The giveaway is a great example of combining Twitter and Facebook to effectively promote and manage a small-scale social campaign; Twitter for it’s ability to amplify a message and a Facebook page app for a simple hosting solution.

‘Get Me to The Script’ was put together by Essence London.