Radio Orchestra Surprises Cologne Shoppers with Star Wars Flashmob

WDR Orchestra - Star Wars flashmob

On October 1st, members of the WDR Orchestra surprised people in Cologne’s Wallrafplatz, one of the most popular shopping areas in Germany, with a surprise performance of John Williams’ main title theme from Star Wars.

The WDR Orchestra was created in 1947 following WWII by authorities of the Allied occupation as the orchestra of Nordwestdeutschen Rundfunk (NWDR; Northwest German Radio), and is well-known for it’s performances of Operettas and Jazz, Rock and Pop, film and even video game music..

Germany

Dance-Powered Coca-Cola Machine Unveiled in Korea

Coca-Cola Dance-Powered Vending Machine

It used to be that all you needed to complete a successful transaction at a Coca-Cola machine was to insert the correct amount of coins. But, recently Coca-Cola machines are asking for hugs, signs of affection and friendship in exchange for a free bottle.

The latest example of an interactive Coca-Cola machine was launched recently in a theatre complex in Korea. People passing by, were invited to mimic the dance moves of Korean boy-band 2PM to earn a free Coca-Cola. Dancers were then able to share pictures of their dance movies to Facebook, Twitter and me2Day.

[via AllKPop.com]

South Korea

For 11 Hours Straight, YouTube Stars Perform Lionel Richie’s ‘All Night Long’ All.Night.Long

YouTube stars Rhett McLaughlin and Charles Lincoln “Link” Neal have a massive online audience with more than 900,000 YouTube subscribers and more than 150 million video views of their videos. They are well-known for their web series ‘I Love Local Commercials’, in which they create humourous commercials for real local businesses.

Their latest video promotes Trident’s ‘Create a Spontaneous Karaoke‘ video contest, in which participants sing-a-long to Lionel Richie’s ‘All Night Long’. The winner will receive $10,000 and a year’s supply of Trident gum. The contest rules restrict videos to 120 seconds, however Rhett and Link’s video went on, well… all night long. They sang along for 11 hours and 9 minutes, performing the song 158 times back-to-back.

The edited version is embedded below, but if you do have all night to spare, you can watch all 11 hours (and 9 minutes) of their entire performance.

USA

Creepy Lana Del Ray Video for ‘Blue Velvet’ Shows Off H&M Fall Collection

H&M Lana Del Rey - Blue Velvet

Earlier this summer H&M announced enigmatic singer Lana Del Ray as the global face of their fall advertising campaign.

To showcase the 2012 Fall Collection, Lana was teamed up with director Johan Renck for a remake of the classic 50/50s song ‘Blue Velvet’.

The video unabashedly channels the weirdness of David Lynch’s 1986 movie ‘Blue Velvet‘ so well that I almost expect to see Dennis Hopper’s Frank Booth character slink into the room wearing his oxygen mask.

[via BrandChannel.com]

USA

Musicians and Actors Collaborate for Volcom’s ‘Yo Gabba Gabba!’ Collection

Volcom / Yo Gabba Gabba! Collection

There are few other children’s shows that feature such an explosion of colour and creativity than Nick Jr.’s Yo Gabba Gabba!. Since it’s debut in 2007 the Gabba gang has welcomed an incredible list of musical guests including Weezer, The Shins, The Killers, Flaming Lips, and many more.

Series regulars Biz Markie and Devo’s Mark Mothersbaugh have been joined by Dave Grohl and his daughter Violet, Jack Black and son, and Jon Heder to help design tshirts for a special Collection from Volcom.

The Collection also features a very limited edition colored 7″ vinyl record of ‘I Can’t Believe It’s Really Happening’ by Wayne Coyne and Biz Markie, with a b-side (do kids know what a b-side is) featuring ‘He’s a Chef’ by Rocket from the Crypt and ‘I Can’t Believe It’s Really Happening’ Remix by DJ Lance Rock.

[via Rolling Stone]

USA

Honda Surprises Up-and-Coming Band with Appearance on Jimmy Kimmel Live

Honda - Monsters Calling Home

As part of their ongoing ‘Honda Loves You Back‘ campaign, Honda loved back up and coming LA-band Monsters Calling Home by surprising them with an appearance on ABC’s Jimmy Kimmel Live. The band – who had shot a video for ‘Fight to Keep‘ completely inside their own Honda Accord, CR-V and Fit back in the spring – had been told that they would get a chance to play in front of several hundred Honda executives.

After they had set up their instruments on stage they were told that an important meeting had gone late and there would be no performance. At the request of the event coordinator, the band agrees to perform one song anyway and they take the stage. Soon they are interrupted and the truth is revealed. There never really was a concert for executives and the band will instead be performing on Jimmy Kimmel Live just across the street.

What they had thought was their worst gig ever, turned into a fantastic opportunity for the band.

[via Adrants]

USA

A Reunited Ben Folds Five Rocks Out with The Fraggles in ‘Do it Anyway’ Video

Ben Folds Five & The Fraggles

It’s been nearly 10 years since Ben Folds Five amicably broke up, and it’s been over 25 years The Fraggles closed up the Rock. Both are back in 2012, and they’ve been teamed up for ‘Do It Anyway’, the first video of of Ben Folds Five’s album ‘The Sound Of The Life Of The Mind’.

Also along for the ride is Rod Coudry, as the incompetent session producer, Up In the Air’s Anna Kendrick sporting a BOY GORG tshirt for the occasion; and and head-Nerdist, comedian and host of the Talking Dead, Chris Hardwick.

The video opens up with a report from Uncle Travelling Matt, who is attending a gathering of the silly creatures who are performing a fascinating musical ritual. The band begins performing the rollicking new number ‘Do it Anyway’, sending dust and rocks raining down on the Fraggles below. An errant microphone cord drops through a hole in the floor, providing an opportunity for the two worlds to met, and soon enough the band is rocking with the whole Fraggles gang.

Watch and enjoy, then check out the ‘Making of’ video embedded below’.

[via Mashable]

The video was produced by the folks over at Nerdist Industries.

The Making of ‘Do it Anyway’

USA

Hyundai Partners with Spotify for ‘Break Free Playlist’ Facebook App

Hyundai i30 Break Free PlaylistBack in June, Hyundai Australia released Break Free, a fun TV ad featuring characters sing/speaking the words to Queen’s ‘I Want to Break Free’.

This week the car maker is launching the ‘i30 Break Free Dedicate and Win‘ campaign on their Facebook page, leveraging Spotify, which launched across Australia on May 21.

To win 1 of 150 Spotify premium subscriptions, fans are asked to dedicate their favorite ‘Break Free’ driving tune to one of their Facebook friends. Fans can search the Spotify database directly from the Facebook app, or choose from one of the pre-selected tracks.

The campaign will run til November 9, but the Top 5 tracks so far are:
1. All Right Now – Free
2. I Want to Break Free – Queen
3. Set You Free – The Black Keys
4. Free Bird – Lynyrd Skynyrd
5. Free Fallin’ – Tom Petty

The campaign was put together by Innocean Australia.

[via B&T]

Australia

Young Explorer Barters His Way to Thailand with Bottomless Backpack of Heineken

Heineken Passport

I’d like to get a quick look inside the magical bottomless back pack featured in this campaign from Heineken Singapore. Intrepid explorer and Heineken hustler Justin, barters bottles of beer to make his way through the 5187km journey from Inner Mongolia to the big partySensation Thailand 12.

Visitors to the Facebook app register their ‘The Heineken Passport’, and earn travel miles and achievements by watching and sharing the video links of Justin’s travel on social media. The Passport holder with the most earned miles each day earns ones of the daily prizes. Total miles are accumulated to earn grand prizes including a trip to Sensation Taiwan for themselves and 3 friends.

The Passport campaign was created by the Singapore offices of Iris.

Singapore

Every Beat Matters: OneRepublic Records Song Inspired by the Real Heartbeats of Children

Every Beat Matters - OneRepublic releases song inspired by the heartbeats of children

Every year about 7 million children die before their 5th birthday, mostly from preventable and treatable causes, including pneumonia, diarrhea and newborn complications. Save the Children and Ad Council’s Every Beat Matters campaign uses the power of music inspired by children’s heartbeats to give Americans new ways to help millions more children survive.

At the center of the campaign is ‘Feel Again’, a new song written and recorded by OneRepublic, inspired by the heartbeats of children recorded in Guatemala and Malawi.

‘Feel Again’ can be purchased for $1.29 on iTunes, with proceeds benefiting Save the Children’s Every Beat Matters campaign.

Visitors can help spread the word by tweeting a heartbeat, or by creating an special heartbeat portrait from your Facebook profile pic. The portraits are made up of a visualization of each child’s heartbeat. Seeing their faces and hearing the sound of their strong individual heartbeats really triggered my emotional response.

The campaign was created pro bono by ad agency BBDO, New York, and filmed by Academy Award-nominated directors Sean and Andrea Fine.

USA