Do You Wake Up as a Bear? New Tempur-Pedic Spot Shows Importance of a Good Mattress

Tempur-pedic Bear

It’s Saturday morning, and if you’re anything like me, getting out of bed on the weekend can be a challenge. A new ad for Tempur-pedic demonstrates the importance of how a good night’s sleep — ideally on quality mattress — can do wonders for your personality.

In the ad two girls tell the story of how they used to live with an annoying bear. The grumpy bear gets frustrated in the grocery store, threatens a referee at the girl’s soccer game and stares hypnotized at the spinning clothes in the dryer. Then one day the bear was gone… watch the ad below.

The ad was created by Minneapolis-based agency Carmichael-Lynch and directed by Mike Mills of the Director’s Bureau.

[via Creativity]


Wilco Drummer Glenn Kotche Performs Soul Classic Using Delta Faucets

Delta Faucets - Glenn Kotche

Drummer Glenn Kotche may be best known for his work with Wilco, joining the band in 2001 for the recording of Yankee Hotel Foxtrot. Kotche is a versatile percussionist, who has recorded and performed with a variety of artists in a number of musical styles. Besides traditional drums and percussion, he has created home-made instruments from found objects such as scrap metal and hubcaps.

In a new ad titled “Instrumental Touch” Kotche demonstrates the precision of Delta’s tap-on faucets, performing the Four Tops classic “Reach Out, I’ll Be There” by spraying water onto pots, pans and glasses.

The ad was created by Leo Burnett, Chicago, and directed by Stuart Parr of Furlined.

[via Pitchfork]


Garden Gnomes Take a Billy Bookshelf Hostage In Response to IKEA Ad

UK Water Features - IKEA Gnome Response

Earlier this month ‘Time for Change‘ a new ad from IKEA UK featured a family battling an unruly horde of vengeful gnomes for control of their back garden.

But now the gnomes have struck back in a response video fearuring Water Bucket Walter, leader and spokesgnome of OMG (Opposing Mindless Gnomism). The gnomes have taken a Billy bookshelf hostage and are threatening to make him pay unless IKEA admits that gnomes have a place in Britain’s gardens.

The video was produced by Sixty Second Video for UK Water Features, a Yorkshire-based garden product company that specializes in indoor & outdoor garden water features and other garden products.

Your move IKEA…

[via The Drum]


Family Battles Pissed Off Garden Gnomes in New IKEA Ad

IKEA Gnomes - Time for Change

For power ballad aficionados and fans of hard rockers Mötley Crüe specifically, the song in this new IKEA UK ad may sound familiar. “Time for Change’, featured on the band’s 1989 album Dr. Feelgood, is performed here by The Palace of Budapest Philharmonic Orchestra and The Heritage Singers.

In the ad a family is sprucing up their dreary back garden with colourful IKEA outdoor furniture, much to the chagrin of an army of surly garden gnomes.

The ‘Time for Change’ ad, which launches April 13, was created by Mother London, and directed by Mike Maguire for Biscuit Filmworks.

[via Great Ads]


Red Stripe Ref Makes the Official Call on ‘That’ Super Bowl Car Commercial

Red Stripe Ref Makes Official Call on VW Ad

Jamaican beer brand Red Stripe may not name the brand in question, but anyone who follows advertising knows how Volkswagen’s official Super Bowl ad ‘Get Happy’ has stirred up controversy. The ad features a a white office guy (from Minnesota, Land of a “Towsend” Lakes) speaking with a distinctive Jamaican accent, eventually winning over his glum co-workers with his ‘no worries’ attitude.

In an article on the Mercury News, VW spokesman, Scott Vazin said critics have it all wrong, “If you look at the whole intent of the commercial for us, it’s about making people happy. The idea is to put a smile on your face. It’s simple and human and humorous.”

The clip was just one in a series posted to Red Stripe’s YouTube, Twitter and Facebook during and just after the game, with shout-outs to Beyonce’s half-time show, and the winning coach Harbaugh.

[via Meme Machine]


Paul Rudd and Seth Rogan Pitch Ideas for Samsung Mobile Super Bowl Ad Teaser

Samsung Mobile USA Super Bowl 2013 El Plato Supremo

If you scratch your head when you see Sunday’s Super Bowl referenced as the Big Game in some ads, you may have dandruff or not realize the tight restriction on trademarked terms. Fact is, the Super Bowl is a trademarked term, and while it can be mentioned in news and conversation about the game, its use for commercial purposes is tightly restricted to authorized advertisers.

In a new Samsung Mobile teaser, actors Seth Rogan and Paul Rudd are pitching ideas for Samsung’s ‘Big Game’ ad to a marketing guy, played by Breaking Bad’s Bob Odenkirk. They find out that that while they can say ‘super’ they can’t say ‘bowl’ with it. They can say San Francisco and Baltimore, but they can’t say 49ers or Ravens, which are trademarks of their individual teams.

The two settle on creating an ad for ‘The Big Plate featuring the San Francisco 50 minus oners and the Baltimore Blackbirds’.

The ‘El Plato Supremeo’ teaser was created 72 and Sunny, and directed by Jon Favreau.


Bear Breaks Up Photoshoot and Strips Down in Samsung Washing Machine Ad

Samsung Ecobubble - Bear

This video for the Samsung Ecobubble washing machine answers a question that’s been burning in my mind. Do bears wear boxers or briefs?

The clip in question opens with a production crew setting up a photoshoot on a frozen lake near Manning, BC. Just as the crew is ready to get started, a huge brown bear walks towards them through the snow. The crew retreats to a safe distance to see what the bear does next. Watch the video embedded below to find out how it all turns out.

The video was created by London agency, The Viral Factory.


Swedish Family Exchanges Peaceful Sleep Spots in IKEA ‘Night Walkers’ Ad

IKEA Night Walkers

IKEA’s newest ad features a Swedish family that just wants to get a few minutes of peaceful sleep… and some personal space.

Whether it’s dad waking up in the car, mom in the bathtub, or the family dog in the kid’s bed, everyone has colorful, fresh IKEA sheets, pillows and comforters to keep them warm.

It’s too bad IKEA didn’t make pants.

The ‘Night Walkers’ ad is Stockholm-based agency Akestam Holst’s first work for the iconic Swedish brand. The spot was directed by Jesper Ericstam for Social Club.

[via AdWeek]


Family Bonds with ‘Sound of Music’ Sing-a-long for Dutch Auto Insurance Ad

Nationale-Nederlanden - do-re-mi

While car fires are no cause for celebration, it’s refreshing to see this family to turn a difficult situation into a fun, bonding experience for everyone. The family gleefully scoop and pass water hand-to-hand, to douse their burning minivan, all the while singing ‘Do-Re-Mi’ from The Sound of Music.

Dutch insurance company Nationale-Nederlanden is using the ad to promote a 100% satisfaction guarantee on their car insurance. If policyholders are not satisfied with how the company handles the claim, they receive 4 months of relief from premium payments.

The ad was created by JWT Amsterdam, directed by Sam Cadman for Rogue Films.

[via Amsterdam Ad Blog]


Famous Robots are on the Move in GE’s ‘Brilliant Machines’ Campaign

GE - Brilliant Machines

Last week pictures and short clips of robots began to appear on the Brilliant Machines Tumblr.

A picture of K.I.T.T., the talking Trans-Am from Knight Rider driving down the twists and turns of Lombard Street in San Francisco was shared. Robby the Robot from Forbidden Planet was spotted leaving the Natural History Museum in Los Angeles. Apparently, while we’ve distracted by zombies, South Korean dance crazes and Black Friday sales, the machines were making their move. Or were they?

On Thanksgiving, it started to make sense with the release of the ‘Robots on the Move’ (embedded below) ad. The clip shows the robots; including K.I.T.T., Robby, B-9 (from Lost in Space) and one that kind of, sort of looks like Number 5 from Short Circuit, making their way to GE headquarters where they are joined by Star Trek: The Next Generation android, Data.

The ad was created by BBDO New York, and was directed by Jonathan Dayton and Valerie Faris.

[via FastcoCreate]