Visit Scotland Unleashes Natural Cuteness With Shetland Pony Ambassadors

Visit Scotland Shetland Pony Sweaters

Visit Scotland’s newest ambassadors may not wear kilts or play the bagpipes, but Shetland ponies Fivla and Vitamin look simply smashing in their hand-knitted sweaters custom-knitted by Scottish knitter Doreen Brown from Shetland wool.

The two well-dressed ponies from theThorndale Shetland Driving Centre, are helping promote the Year of Natural Scotland celebrating how artists and others have been inspired by the rugged natural landscape of the country for generations. More pictures here.

[via Style Bistro]

Photo credit: Visit Scotland

UK

Air France Mobile App Unlocks Music Tracks Hidden in the Sky

Air France: Music in the Sky

If you’re at an airport and you notice people their iPhones up at the sky, they might not be taking pictures of the clouds. They just might be unlocking music hidden in the sky by Air France.

The Music in the Sky app enables it’s users to find, unlock and collect dozens of music tracks from a playlist of established and emerging artists. The tracks curated by Air France Music are different depending on which country you are currently located. The sky here in Canada contained tracks from artists including Fleet Foxes, Lana Del Ray, Feist, Kanye West and many more.

Simply point the iPhone up to the sky or ceiling, (it uses the built-in gyroscope to detect the angle of the phone) and scan around until you locate one of the floating music notes. Zero-in on the music note until you’re ‘locked-on’ to it. The track will then be unlocked and added to the playlist in the app, available to you to stream at anytime.

The Music in the Sky app was developed by BETC Paris.

France

Australian Train Safety PSA Features Impossibly Catchy ‘Dumb Ways to Die’ Song

Melbourne Metro Trains - Dumb Ways to Die

Most train safety PSAs rely on scare tactics to make people aware of the results of being careless around train tracks.

Melbourne Metro Trains, agency McCann Melbourne and Tangerine Kitty have taken a different approach, producing a catchy tune titled ‘Dumb Ways 2 Die‘. The song compares the stupidity of someone’poking a stick at a grizzly bear’, or ‘scratching a drug-dealer’s brand new ride’ with ‘standing at the edge of the train platform’ or ‘driving around the boom at a level crossing’.

The PSA features an assortment of cute, colourful risk-takers, who despite their horrific injuries, still manage to return to dance and sing their way through the catchy chorus.

Also included in the campaign is the Dumb Ways to Die website of safety tips, a Tumblr blog featuring animated clips, a Soundcloud posting featuring the song and a ringtone version.

Australia

Hobbit Characters Prepare for Takeoff in Air New Zealand Safety Video

Air New Zealand - An Unexpected Briefing

Air New Zealand has become well-known for their creative flight safety videos including one featuring flight crews wearing just body paint and another with fitness guru Richard Simmons (who thankfully was wearing real clothes).

Air New Zealand’s latest safety video (embedded below), features a flight crew and plane cabin full of characters from the upcoming movie ‘The Hobbit: An Unexpected Journey‘, including Peter Jackson, and author J.R.R. Tolkien’s great-grandsons Mike and Royd Tolkien.

The video is part of Air New Zealand’s sponsorship partnership with The Hobbit, which includes the (temporary) re-branding of the Airline of Middle-Earth.

Viewers should watch for the Elvish script, then enter to win a trip for two to New Zealand, which includes a tour of the Hobbit movie set, a visit to the Weta Cave, and double passes to the movie premiere of ‘The Hobbit: An Unexpected Journey’.

The safety video was created in partnership with Jackson’s Weta Workshop and Weta Digital.

[via mUmBRELLA)

New Zealand

SNCF Promotes Direct Rail Link by Inviting People of Lyon to Take a Look at Brussels

SBNA 'Take a Look at Brussels'

It takes only 3 hours and 20 minutes to cover the 730 kilometers between Lyon, France and Brussels in Belgium by TGV (Train à Grande Vitesse, meaning ‘High-Speed Train’).

To promote the direct-link, French National Railway Corporation SNCF set up a special installation in Lyon’s Place de la République. The large cube, emblazoned with the message ‘Passez une tête à Bruxelles’ (‘Take a Look at Brussels’), invited pedestrians passing through the square to place their head into a small hole on the side.

To their surprise, their face appeared on a giant screen at the Mont des Arts, in Brussels, where the mayor, his official band (doesn’t every mayor have an official band?) and curious members of the public welcomed them to their city.

The campaign was created by TBWA/Paris.

France

VisitBritain Celebrates ‘James Bond’ with Secret Agent Competition

VisitBritain - Agent UK

It’s only a few weeks before the release of the latest James Bond movie, Skyfall, (October 26 in the UK, and November 9 in the US) and VisitBritain is inviting would-be 007s to play Agent-UK.

Participants will be challenged to complete 4 missions, unlocking clues to secret locations from Scotland to the north, south east and south west of England.

Successful agents will be eligible for a draw on November 2, with a chance to win a trip for 2 return flights to the UK, luggage, accommodations, tickets for London-area attractions, and an Aston Martin for the weekend (which way to the Chunnel?).

The campaign was put together by London creative agency Brand42.

[via tnooz]

UK

Lapland Tourism App Shows You the Northern Lights Wherever You Are

Laplication - Northern Lights app

I’ve never been fortunate to visit the Canadian arctic (but it’s definitely on the bucket list), but I’ve been still been lucky enough to have experienced the Northern Lights on their rare appearances here in the south and eastern parts of Canada. The experience of watching the green ribbons dance across the northern sky was otherworldly and overwhelming.

Thanks to the folks at ‘Only in Lapland‘ – a site promoting tourism to the northern region of Finland – anyone can have the Northern Lights available to them at any time. Simply download the Laplication app, and point your iPhone (or iPad) at the sky or the ceiling and you’ll see the ghostly green and blue shapes dance above you. The app uses the smartphone’s compass and gps to show you how far away you are from Lapland.

The app also allows you to ‘Lapify’ your existing photos by applying filters such as Midnight Sun, Aurora Borealis, or Polar Light.

The Laplication app was created by SEK & GREY, and is available free in the iTunes app store.

Finland

PUBLIC Hotel’s ‘Get a Room’ Stunt Rewards Chicago’s Canoodling Couples

PUBLIC Hotel - Get a Room

Chicago’s PUBLIC Hotel, first opened in 1926 as the Ambassador East Hotel, was purchased in 2010 by Ian Schrager. Schrager spent $35 million refurbishing the hotel before re-opening it last September.

On August 11, comedian Michael McNamara and a video crew hit the streets of Chicago looking for couples they could find holding hands, kissing, hugging or other public display of affection. (public hotel: get it?)

It was the perfect opportunity to reward the couples with a room at the hotel, or dinners in the Pump Room and cocktails at the Library Bar.

USA

Danish Transit Riders Lose Their Minds for a Ride on the Cool Bus

Midttrafik - The Bus

I’ve been taking train, bus and subway to work and back for nearly 20 years, and I don’t recall that I ever reacted like the characters in this wild over-the-top bus ad for Midttrafik, a transport company that covers the Central Denmark Region.

What makes the bus cool? According to the web site, you can kiss (?), do homework and check Facebook in the luxurious seats. The designer bells ensure that you can get off at your favorite stop, you get your own lane and you can grin at your friends as you whiz by. If you’re in Denmark, let Midttrafik know what you’re favorite cool bus feature is, and you could win a Samsung Galaxy smartphone, Ray-Ban sunglasses, Samsonite suitcase or movie tickets.

The campaign was created by Midttrafik Kommunication, and directed by Marc Wilkins for M2Film.

Denmark

Norwegian Airline Ad Features a Grandfather’s Magical Powers

Wilderoe - Grandpa's Trick

Widerøe’s Flyveselska is a busy regional airline in Norway and part of the SAS Group. Their wonderful new ad features a young boy fascinated by a magic trick performed by his grandfather. If you haven’t seen the ending, i won’t give it away here. Enjoy.

The song featured in the clip is ‘Youth’ from the Wild Youth (EP) by North London band Daughter.

The ad was created by McCann Oslo, produced by 4 1/2 and directed by Marius Holst.