In what may be the ultimate hipster prize package, German airline Lufthansa is looking for a Swedish citizen who is willing to change their first name to Klaus-Heidi and start a new life in Berlin.
The person (male or female) who can legally change their name first, qualifies to win an apartment for a year in the up and coming neighbourhood of Kreuzberg/Neukölln, a hand built bicycle by My Own Bike, German language lessons, free flights to Munich and Frankfurt, and according to the video clip, a new neighbour named Dieter.
The campaign was created by DDB, Stockholm. More details at Klaus-Heidi.se.
[via Gute Werbung]