‘You’ll Never Wear that Again’ App Searches Your Old Facebook Pics for Clothes to Donate

Stockholm Stadmission

To help encourage people to donate second-hand clothing to Stockholm’s Stadmission (City Mission), DDB Stockholm created “You’ll never wear that again“, a Facebook app that searches for older photos in your Facebook albums for items that you probably don’t wear anymore.

Select 9 pictures that show you wearing something that you no longer use and save them to a gallery to share with your Facebook friends. The app then shows where you can go to drop off your extra clothing items, and give them a new life.


German Boys Choir Sings Mad World to Bring Attention to Universal Children’s Day

International Children's Day - Lost Choir

‘Mad World’ was first released 30 years ago, becoming the first chart hit for Tears for Fears. In 2001, composers Michael Andrews and Gary Jules produced a haunting stripped-down version of the song for the soundtrack of ‘Donnie Darko’. That version has become even more well-known, hitting #1 in the UK during the holiday season in 2003.

To help bring attention to Universal Children’s Day on November 20th, German boy’s choir Wuppertaler Kurrende not only performed ‘Mad World’, but they demonstrate the tragic fact that every three seconds the world loses a child.

This year many children will not live to see their fifth birthday, due to hunger, malnutrition, dirty water or the absence of vaccines, among many others, which can weaken the immune system so much that avoidable diseases lead to life-threatening danger in children worldwide.

‘The Lost Choir’ spot was created International Children’s Fund by Grey Worldwide, directed by Tim Neiser and produced by Parasol Island.

[via Digital Journal]


Taxi 2 Addresses Creepy Moustaches with Creepy Movember Clip

Taxi 2 - Movember

It was just this past week during introductions at an important client pitch, when I felt the need to explain, “I don’t always have a moustache, but it’s Movember“.

It’s not your imagination that you’re noticing more starter ‘staches out there this month. Men around the world are letting their upper lip grow wild to create awareness and raise money for men’s health, specifically prostate cancer and male mental health initiatives.

No matter how odd my attempt at an awesome Movember ‘Mo may look (so far), it’s nowhere near as creepy as the ‘Mo on this guy in this clip from Taxi 2 and Radke Film Group. But, moustache’s don’t make you creepy, being creepy makes you creepy.

Visit Movember now, and help out by donating to the cause.

[via Strategy]


Help the Guy in Stanfield’s Underwear Hitchhike His Way Across Canada

Stanfield's - The Gitchhiker

As any young man growing up in Nova Scotia, I grew up wearing my share of underwear made a dozen or so miles away at the Stanfield’s factory in Truro. However, I never attempted to hitchhike anywhere in my tighty whities, not even on a double-dog dare.

But, that’s exactly what testicular cancer survivor Mark McIntyre will be doing. Starting on November 14, he’ll be attempting to make his way from Vancouver to Truro in 21 days by hitching rides and completing challenges and dares. If he’s successful, Stanfield’s will give $20,000 to the Canadian Cancer Society for below-the-waist cancer research.

You can follow McIntyre’s adventure at Gitchhiker.com, and help him out by voting on gifts (so far, fans have voted to provide him with boots and a toque) and saved kilometers in the Gitchmobile.

‘The Glitchhiker’ was created by john st., who previously worked with McIntyre and Stanfield’s in 2010 on the ‘Guy at Home in His Underwear‘ campaign.

[via Agency Spy]


Nick Offerman Presents Manly Mo’ Growing Tips for Movember Men

How to Grow a Moustache with Nick Offerman

For the past 3 years, each November, I’ve let a glorious moustache sprout on my upper lip, much to the amusement of coworkers and friends.

But of course, I don’t just grow a ‘stache because they look awesome, and thus make me look even more awesomer. It’s part of Movember, the annual, month-long event where men grow moustaches during the month of November to raise awareness of prostate cancer and other male cancer initiatives.

Movember ‘officially’ began in Australia in 2004, and has since become an international event, raising $126.3 million USD in 2011.

Movember partner Mademan.com has recruited Mo Ambassador Nick Offerman to offer his share his Manly Mo’ growing tips in ‘Road to a Better Moustache‘.

You may not have Scottish sheepherders, or Tibetan monks on hand like Nick to help your Mo’ grow, but you can go to Movember.com for more information on how you can participate as a Mo’ Bro or Mo’ Sista.

[via MadeMan]


Australian Anti-Speeding Campaign Uses Pinterest for Funeral Planning Inspiration

The Transport Accident Commission (TAC)“Slowing down won’t kill you” is the main message behind a new road safety campaign by the Transport Accident Commission (TAC) in the Australian province of Victoria.

With stats showing that the high-risk driving habits of young men (ages 21-26) puts them at 50 percent more likely to be involved in a car accident, the TAC along with agency Grey Melbourne decided to target their campaign to the mothers, sisters, wives and girlfriends of this age group. Since research had shown that women can act as a positive influence on men’s driving habits, they turned to Pinterest with it’s 80% female user base.

The Pinterest boards are titled ‘How to Plan a Funeral‘ and contain images of things to consider when planning a funeral, including catering, churches, flowers, what to wear, and eulogy inspiration. The final board contains the message ‘I’d Hate to Plan Your Funeral’ and videos featuring the stories of people who have lost their lives in car crashes caused by careless driving.

The Pinterest campaign will run in conjunction with these videos, as well a video featuring a remake of The Cure’sPictures of You‘ (embedded below) performed by Australian singer/songwriter Angie Hart (former vocalist of Frente!).

[via mUmBRELLA and TAC Media Release]


War Child Launch Campaign to Protect Childhood in War Affected Areas

War Child Canada - Jam

A new PSA (embedded below) from War Child Canada features bullets that turn into crayons, landmines that explodes into pages from textbooks and a grenade that blows up inside floating bubbles.

It’s part of new campaign that looks to raise attention of protecting the childhood of the millions of children growing up in areas affected by war. By providing access to education, opportunity and justice War Child gives those children a chance to reclaim their childhood and break the cycle of poverty and violence.

“If childhood is taken away and replaced with the brutality of war, the chances of a society becoming trapped in a cycle of violence and poverty are greatly increased. War Child’s intention is to restore the opportunities for emotional, intellectual and social development that a stable childhood brings and thereby breaks that cycle,” said War Child’s COO, Dr. Lorna Read.

The campaign was created by War Child’s pro-bono partner, john st., and will be supported by posters, print and an upcoming social media activities. The PSA was directed by Henry Lu, and was made possible with a donation of one million Aeroplan Miles from Aeroplan’s Beyond Miles Program.


Zombies Star in new Heart & Stroke Foundation Campaign ‘The UnDeading’

Heart and Stroke Foundation - #TheUndeading

There’s no denying that first aid training is an essential skill to have in daily life, let alone in a natural disaster, ‘rage’ virus outbreak or zombie apocalypse. If we’ve learned anything from movies and TV shows like ’28 Days Later’, ‘Shaun of the Dead’, ‘Zombieland’ and ‘The Walking Dead’ is that you have to stay healthy, be able to keep moving, and of course double-tap, because your brain in like a walking-talking candy store to the recently departed.

This week the Heart and Stroke Foundation of Canada has released an aggressive campaign to raise awareness of CPR (cardiopulmonary resuscitation). The horror-movie style PSA features a woman surrounded on all sides by approaching zombies. With zombies closing in she loses consciousness suffering what may have been a heart attack. Surprisingly, the zombies are able to use their CPR skills to revive the woman before… well, I’ll just let you watch it to find out.

The campaign will hopefully spur enough people to join in a Guinness World Record attempt for the largest number of people trained in CPR at one time. The event will happen October 25 at Canada’s Wonderland during the annual Halloween Haunt.

The Heart and Stroke Foundation is also promoting CPR training to the undead at The Toronto Zombie Walk on October 20.

The campaign comes from Toronto’s Agency59, with video direction from Vincenzo Natali (Splice, Cube), with production by Cartilage and FX from Alter Ego.


American Red Cross Teams Up With The Walking Dead for Brai… I mean, Blood Drive

The Walking Dead & American Red Cross - Use Your Brains. Give Blood.

The Walking Dead is back for Season 3 on October 14, just in time to inspire more nightmares and plenty of Halloween costume ideas. The show is also part of inspired partnership with the American Red Cross, to encourage blood donation with the ‘Use Your Brains. Give Blood’ campaign.

From September 24 to October 22, all blood donors at participating American Red Cross centers or blood drives are eligible to enter to win a trip to the set for a behind-the-scenes look at the show.

To further help promote the campaign, the show’s co-executive producer and special effects makeup designer Greg Nicotero created digital zombifications to several celebrities including Peter Jackson, Jimmy Smits and The Black Keys.

(excuse the ad in the embed below, I will repost a YouTube version when it becomes available)


Barnardo’s Facebook App Shows How ‘Belief’ Can (Literally) Rewrite a Girl’s Life Story

Barnardo's BelieveBarnardo’s is a British charity that works to transform the lives of over 190,000 children and young people each year.

Barnardo’s latest campaign is titled ‘Rewrite’, a Facebook app that shows the story of a 15 year old girl who falls into a world of abuse and hopelessness. The story reveals itself as if it’s being written in front of you.

At the end of the story the user is instructed to drag the word ‘believe’ from the Barnardo’s logo and replace the word ‘die’ in the story. Your belief literally rewrites the last half of the story as you watch.

The Barnardo’s ‘Rewrite’ campaign was created by BBH.