Dramatic Body Art Highlights ‘My Body My Rules’ Campaign From Amnesty International

Amnesty International - My Body, My Rules

‘My Body My Rights’, a new global campaign from Amnesty International looks to shine a light on issues impacting the freedom around sexual and reproductive rights of people around the world. These include the right to determine your own sexual orientation and gender identity, and the right to access a comprehensive range of health services, among others.

The campaign features the dramatic work Tokyo based artist Hikaru Cho, a second-year student of Visual Communication and Design at Musashino Art University in Tokyo.

The campaign was created by London agency Taylor Herring.

[via The Drum]


New York-Presbyterian Hospital Creates Playlist of ‘Songs to Save Lives To’

New York Presbyterian - Songs to Save Lives To

New York agency Seiden has launched ‘Songs to Save a Life to‘, a new CPR awareness campaign for New York Presbyterian Hospital.

89 percent of people who suffer cardiac arrest die because they don’t receive CPR from someone at the scene, and the initiative looks to help people learn how to perform hands-only CPR to help save more of those lives.

Hands-only CPR requires a pace of 100 chest compressions per minute, and the agency has created a Spotify playlist of popular songs to help you keep time. The list features 40 songs including ‘Stayin’ Alive’, ‘I Will Survive’ and ‘You Can’t Hurry Love’. Although the inclusion of ‘Quit Playing Games (With My Heart)’ and ‘Another Ones Bites the Dust’ show me that someone has a sense of humour.

[via Seiden Blog]


Aussie Theme Park Promotes New Coaster with ‘Tighty Whitey’ Vending Machine

Abyss - Adventure Park Undies Vending Machine

Billed as Australia’s most thrilling coaster, Abyss a new $12 million rollercoaster is open now at Adventure Park near Perth. With 3 inversions, a 100 foot drop and speeds reaching up to 85 km, the ride is sure to provide

To promote the new ride, agency SHEDcsc created a special vending machine stocked with fresh, clean underpants. The packages also included a fact sheet with details about the new ride.

[via Campaign Brief]


Nestlé UK Revives Retro Packaging for Alzheimer’s Society Project

Nestle Retro Packaging

Last month, a very interesting (and in my opinion, inspiring) project was announced by Nestle UK & Ireland. The company announced they were working with the UK-based Alzheimer’s Society to help people with memory disorders connect with happy memories of their past.

Alison Cook, of Alzheimer’s Society explained, “Even something as simple as an old sweet wrapper can bring back vivid memories from a happy time”.

The ‘reminiscence pack’ contains items collected from the Nestlé UK & Ireland Archive, and includes wrappers, tin labels, posters, and a board game from such historic brands such as Rowntree, Carnation, Nescafe and Nesquik.

The project is now being tested by the Alzheimer’s Society in two support groups. You can download PDFs of the retro-packaging at Nestle.

[via Nestlé]


Johnson & Johnson Place Ad Infused with Baby Powder Scent into Indian Dailies

Johnson & Johnson - Baby Powder Scent Infused Print Ad

In the 1908s it seemed that you couldn’t open a magazine without stumbling upon ads featuring scent strips. The scented ads are indeed still around, and in 2012 Forbes reported findings from GfK MRI Starch Advertising Research that these ads are still successful at capturing readers’ attention.

Recently Johnson & Johnson India placed ads in leading India newspapers such as The Times of India, The Hindu, Malayala Manorama and Mathrubhumi printed with ink infused with the scent of the company’s baby powder.

[via LiveMint]


Canadian LGBT PSA Seeks to Keep the Winters Olympics ‘A Little Gay’

Canadian Institute of Diversity - Luge

With the official opening of the the Sochi Winter Olympics imminent, discussion around Russia’s controversial laws against gay “propaganda” is still a hot topic. The Canadian Institute of Diversity, is addressing the issue with a new PSA.

Set to the synth sounds of Human League’s new wave classic ‘Don’t You Want Me’, the ad shows a two-man luge team preparing for run by… ahem, thrusting to build-up momentum.

The ad copy reads “The Games have always been a little gay. Let’s fight to keep them that way”.

The ad was created by Rethink, and will be seeded through PR and social channels.

[via Strategy]


My Favorite 30 Albums of 2013


Thankfully the “album” is still a relevant way to package and release music in 2013, and once you look past mainstream pop and (ugh) new country, the quality of music being released from established and new acts is enough to inspire any true music fan.

Here is a list of my favorite 30 “albums” of the past 12 months.

  1. Once I Was an Eagle – Laura Marling
  2. Push the Sky Away – Nick Cave & the Bad Seeds
  3. Silence Yourself – Savages
  4. Trouble Will Find Me – The National
  5. Modern Vampires of the City – Vampire Weekend
  6. Yeezus – Kanye West
  7. Random Access Memories – Daft Punk
  8. AM – Arctic Monkeys
  9. The Next Day – David Bowie
  10. Dream River – Bill Callahan
  11. Muchacho – Phosphorescent
  12. …Like Clockwork – Queens of the Stone Age
  13. mbv – My Bloody Valentine
  14. Pushin’ Against a Stone – Valerie June
  15. Sunbather – Deafheaven
  16. The Marshall Mathers LP2 – Eminem
  17. The Worse Things Get, the Harder I Fight… – Neko Case
  18. Victim of Love – Charles Bradley
  19. Pale Green Ghosts – John Grant
  20. Reflektor – Arcade Fire
  21. More Light – Primal Scream
  22. 13 – Black Sabbath
  23. Overgrown – James Blake
  24. 180 – Palma Violets
  25. Wakin on a Pretty Daze – Kurt Vile
  26. Doris – Earl Sweatshirt
  27. Settle – Disclosure
  28. Old – Danny Brown
  29. Cupid Deluxe – Blood Orange
  30. The Bones of What You Believe – Chvrches

Honorble mentions go out to…

  • If You Leave – Daughter
  • Pearl Mystic – Hookworms
  • Sistrionix – Deap Vally
  • Howlin’ – Jagwar Ma
  • Holy Fires – Foals

Zady.com Teams with Vespa for Last-Minute Christmas Gift Delivery Service

Zady Partners with Vespa for Operation Santa

UPS may have had some hiccups getting packages delivered before Christmas, but Zady.com wasn’t taking any chances with its customers in the Manhattan and Brooklyn area.

The online store teamed up with American Vespa to launch “Operation Santa”, a free delivery service using scooter-riding couriers dressed like Santa Claus.

[via Fashion Times]


British Royal Mint Commissions £12,000 Christmas Pudding

Royal Mint Commissions £12,000 Christmas Pudding

Putting a silver coin into the Christmas pudding is a long standing tradition amongst British families. The coin is thought to bring good luck and wealth for the following year to the person who finds it. That luck would begin with not choking on the coin while enjoying the dessert.

This year the British Royal Mint has commissioned actress, writer and now cake-entrepreneur Jane Asher (yes, the same Jane Asher who was engaged to Paul McCartney in the 1960s) to create an extravagant and regal Christmas pudding, based on a 200 year old secret family recipe containing festive spices, dried fruits and blanched almonds.

The most expensive ingredient in the dessert is 35 rare silver and coins, including five 2013 uncirculated £5 Sovereign Gold coins each worth £1,900 and thirty Silver Sixpences.

[via PSFK]


January Wired Features LED-Powered Print Ad for Motorola Moto X

Motorola Moto-X Wired Interactive Magazine Ad

New York and Chicago area readers of Wired’s January issue will get to experience a interactive print ad promoting the Motorola Moto-X. Readers can control the 11 different colours of the phone in the ad by pressing on one of the coloured swatches lined across the bottom of the page.

To create the interactivity, the ad uses polycarbonate paper that covers LED lights, which are powered by four lithium batteries and controlled by circuitry running to the colour swatches.

For Facebook users, Motorola as created the Moto Match app which produces a Moto X based on the colours found in a user’s chosen timeline photo.

[via Engadget]